| Summary: | This article reports on the project "Viseu na Palma da Mão", which is based on a Augmented
Reality app for mobile devices, whose main purpose is to maximise the tourists’ experience when
visiting the town of Viseu. The paper starts by presenting a reflection on Augmented Reality and its
potential and applications, with a special emphasis on the tourism industry. The increasing possibility
to access the Internet anytime, anywhere, together with the unprecedented growth of mobile device
penetration has boosted the development of specific applications that seek to respond to the
increasing demands of tourists. It is on this premise that the app Viseu Mobile emerges, seeking to
enhance the constant use of mobile devices, and making them act as a personal tour guide, based on
location based information. The different stages of development and different features of the
application are also explained
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