The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans

This study analyzes data from 998 SMEs in the Western Balkans using probit regression analysis to explore the significance of digital skills in driving innovation. The findings indicate that variables such as offering staff training, operating in different Western Balkan countries (compared to the...

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Main Authors: Lura Rexhepi Mahmutaj, Nora Jusufi
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2023-10-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/4241
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author Lura Rexhepi Mahmutaj
Nora Jusufi
author_facet Lura Rexhepi Mahmutaj
Nora Jusufi
author_sort Lura Rexhepi Mahmutaj
collection DOAJ
description This study analyzes data from 998 SMEs in the Western Balkans using probit regression analysis to explore the significance of digital skills in driving innovation. The findings indicate that variables such as offering staff training, operating in different Western Balkan countries (compared to the reference category), being in the manufacturing sector, and implementing concrete measures for digital skills have statistically significant effects on firms' probability of innovating. These results offer valuable insights to businesses, encouraging them to capitalize on the opportunities presented by emerging digital technologies and the ongoing trend of digitalization across industries. This study confirms the pivotal role of digital skills to the development of innovative products and services, enhancing business performance and our understanding of the interconnectedness between digital technologies, innovation, and digital skills in SMEs.
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spelling doaj.art-8861b48083904195bb23192642756adf2023-12-27T20:50:11ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242023-10-0118310.4067/S0718-27242023000300098The Importance of Digital Skills in Firms’ Innovation: The Case of Western BalkansLura Rexhepi Mahmutaj0Nora Jusufi1University of Prishtina “Hasan Prishtina” Department of Management, Faculty of Economics, Prishtina, Republic of KosovoUniversity of Prishtina “Hasan Prishtina” Department of Management, Faculty of Economics, Prishtina, Republic of Kosovo This study analyzes data from 998 SMEs in the Western Balkans using probit regression analysis to explore the significance of digital skills in driving innovation. The findings indicate that variables such as offering staff training, operating in different Western Balkan countries (compared to the reference category), being in the manufacturing sector, and implementing concrete measures for digital skills have statistically significant effects on firms' probability of innovating. These results offer valuable insights to businesses, encouraging them to capitalize on the opportunities presented by emerging digital technologies and the ongoing trend of digitalization across industries. This study confirms the pivotal role of digital skills to the development of innovative products and services, enhancing business performance and our understanding of the interconnectedness between digital technologies, innovation, and digital skills in SMEs. https://www.jotmi.org/index.php/GT/article/view/4241Digital skillsInnovationSmall and medium-sized enterprisesWestern Balkans
spellingShingle Lura Rexhepi Mahmutaj
Nora Jusufi
The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans
Journal of Technology Management & Innovation
Digital skills
Innovation
Small and medium-sized enterprises
Western Balkans
title The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans
title_full The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans
title_fullStr The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans
title_full_unstemmed The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans
title_short The Importance of Digital Skills in Firms’ Innovation: The Case of Western Balkans
title_sort importance of digital skills in firms innovation the case of western balkans
topic Digital skills
Innovation
Small and medium-sized enterprises
Western Balkans
url https://www.jotmi.org/index.php/GT/article/view/4241
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