INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS

The strategies adopted by companies seeking to foster technological innovations in products and services have been changing significantly in the last years. One of the elements of notable evolution is related with the way companies conduct the research & development (R&D) of new products, se...

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Main Authors: Alsones Balestrin, Bruna Bueno
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2012-09-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000500003.pdf
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author Alsones Balestrin
Bruna Bueno
author_facet Alsones Balestrin
Bruna Bueno
author_sort Alsones Balestrin
collection DOAJ
description The strategies adopted by companies seeking to foster technological innovations in products and services have been changing significantly in the last years. One of the elements of notable evolution is related with the way companies conduct the research & development (R&D) of new products, services, processes and business models. The present article aimed to identify practices of collaborative innovation that have been used in the development of new products and elected a case from the automotive industry as its empirical field. Even though this industry has experienced the development of R&D together with its suppliers, co-creating value with end-users is new. The unity of analysis was the development project of Fiat Mio – Fiat Concept Car III (FCCIII) and the results showed that, during the FCCIII’s development process, different practices of collaborative innovation were adopted, which provided the focal organization with access to a different pool of knowledge, external to its boundaries.
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spelling doaj.art-8861c0a505044191be1619d2a3c373e82023-09-02T16:24:31ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2012-09-01525517530INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOSAlsones BalestrinBruna BuenoThe strategies adopted by companies seeking to foster technological innovations in products and services have been changing significantly in the last years. One of the elements of notable evolution is related with the way companies conduct the research & development (R&D) of new products, services, processes and business models. The present article aimed to identify practices of collaborative innovation that have been used in the development of new products and elected a case from the automotive industry as its empirical field. Even though this industry has experienced the development of R&D together with its suppliers, co-creating value with end-users is new. The unity of analysis was the development project of Fiat Mio – Fiat Concept Car III (FCCIII) and the results showed that, during the FCCIII’s development process, different practices of collaborative innovation were adopted, which provided the focal organization with access to a different pool of knowledge, external to its boundaries.http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000500003.pdfCollaborationinnovationautomotive industryco-creationopen innovation
spellingShingle Alsones Balestrin
Bruna Bueno
INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS
RAE: Revista de Administração de Empresas
Collaboration
innovation
automotive industry
co-creation
open innovation
title INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS
title_full INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS
title_fullStr INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS
title_full_unstemmed INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS
title_short INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS
title_sort inovacao colaborativa uma abordagem aberta no desenvolvimento de novos produtos
topic Collaboration
innovation
automotive industry
co-creation
open innovation
url http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000500003.pdf
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