INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS

INOVAÇÃO COLABORATIVA: UMA ABORDAGEM ABERTA NO DESENVOLVIMENTO DE NOVOS PRODUTOS

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The strategies adopted by companies seeking to foster technological innovations in products and services have been changing significantly in the last years. One of the elements of notable evolution is related with the way companies conduct the research & development (R&D) of new products, se...

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Bibliographic Details
Main Authors:	Alsones Balestrin, Bruna Bueno
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2012-09-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Collaboration innovation automotive industry co-creation open innovation
Online Access:	http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_0034-75902012000500003.pdf

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