PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation
Over the years, practitioners and stakeholders have regarded the practice of stakeholder engagement as a non-essential part of Corporate Social Responsibility (CSR). The only standard corporate practice was to invest in developing CSR and sustainability programmes with minimal involvement of those...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research and Postgraduate Support Directorate
2022-06-01
|
| Series: | African Journal of Inter-Multidisciplinary Studies |
| Subjects: | |
| Online Access: | https://137.158.157.31/index.php/ajims/article/view/999 |
| _version_ | 1811237252111532032 |
|---|---|
| author | Sivenathi Jayiya Blessing Makwambeni Joseph Olusegun Adebayo |
| author_facet | Sivenathi Jayiya Blessing Makwambeni Joseph Olusegun Adebayo |
| author_sort | Sivenathi Jayiya |
| collection | DOAJ |
| description |
Over the years, practitioners and stakeholders have regarded the practice of stakeholder engagement as a non-essential part of Corporate Social Responsibility (CSR). The only standard corporate practice was to invest in developing CSR and sustainability programmes with minimal involvement of those they materially affect, also known as their stakeholders. However, engaging with stakeholders is no longer optional. In theory, the reflective public relations paradigm emphasises the need for organisations to meet stakeholder and societal expectations, values, norms, and standards by conducting themselves in a socially responsible manner in their communities. Against this background, this study evaluated PR practitioners’ conceptualisation of the role of stakeholder engagement in Corporate Social Responsibility planning and implementation using the Public Relations reflective paradigm conceptualised by Susanne Holmström. The study also adopted the stakeholder approach to CSR formulated by Freeman. The study followed an exploratory qualitative research approach, involving six PR practitioners involved in CSR within their organisations in Cape Town. The researchers selected participants through the purposive sampling technique. The findings of this study revealed that stakeholder inclusivity and engagement vary for each organisation. However, in many organisations’ corporate social responsibility strategies, the most common goal is to engage and put all their stakeholders at the forefront.
|
| first_indexed | 2024-04-12T12:22:42Z |
| format | Article |
| id | doaj.art-88859db39727493aacd8729be425c715 |
| institution | Directory Open Access Journal |
| issn | 2663-4597 2663-4589 |
| language | English |
| last_indexed | 2024-04-12T12:22:42Z |
| publishDate | 2022-06-01 |
| publisher | Research and Postgraduate Support Directorate |
| record_format | Article |
| series | African Journal of Inter-Multidisciplinary Studies |
| spelling | doaj.art-88859db39727493aacd8729be425c7152022-12-22T03:33:15ZengResearch and Postgraduate Support DirectorateAfrican Journal of Inter-Multidisciplinary Studies2663-45972663-45892022-06-0141PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and ImplementationSivenathi Jayiya0Blessing Makwambeni1Joseph Olusegun Adebayo2Cape Peninsula University of Technology, South AfricaCape Peninsula University of Technology, South AfricaCape Peninsula University of Technology, South Africa Over the years, practitioners and stakeholders have regarded the practice of stakeholder engagement as a non-essential part of Corporate Social Responsibility (CSR). The only standard corporate practice was to invest in developing CSR and sustainability programmes with minimal involvement of those they materially affect, also known as their stakeholders. However, engaging with stakeholders is no longer optional. In theory, the reflective public relations paradigm emphasises the need for organisations to meet stakeholder and societal expectations, values, norms, and standards by conducting themselves in a socially responsible manner in their communities. Against this background, this study evaluated PR practitioners’ conceptualisation of the role of stakeholder engagement in Corporate Social Responsibility planning and implementation using the Public Relations reflective paradigm conceptualised by Susanne Holmström. The study also adopted the stakeholder approach to CSR formulated by Freeman. The study followed an exploratory qualitative research approach, involving six PR practitioners involved in CSR within their organisations in Cape Town. The researchers selected participants through the purposive sampling technique. The findings of this study revealed that stakeholder inclusivity and engagement vary for each organisation. However, in many organisations’ corporate social responsibility strategies, the most common goal is to engage and put all their stakeholders at the forefront. https://137.158.157.31/index.php/ajims/article/view/999Corporate social responsibilitystakeholdersPR practitionerstriple bottom line |
| spellingShingle | Sivenathi Jayiya Blessing Makwambeni Joseph Olusegun Adebayo PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation African Journal of Inter-Multidisciplinary Studies Corporate social responsibility stakeholders PR practitioners triple bottom line |
| title | PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation |
| title_full | PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation |
| title_fullStr | PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation |
| title_full_unstemmed | PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation |
| title_short | PR Practitioners’ Conceptualisation of the Role of Stakeholder Engagement in Corporate Social Responsibility Planning and Implementation |
| title_sort | pr practitioners conceptualisation of the role of stakeholder engagement in corporate social responsibility planning and implementation |
| topic | Corporate social responsibility stakeholders PR practitioners triple bottom line |
| url | https://137.158.157.31/index.php/ajims/article/view/999 |
| work_keys_str_mv | AT sivenathijayiya prpractitionersconceptualisationoftheroleofstakeholderengagementincorporatesocialresponsibilityplanningandimplementation AT blessingmakwambeni prpractitionersconceptualisationoftheroleofstakeholderengagementincorporatesocialresponsibilityplanningandimplementation AT josepholusegunadebayo prpractitionersconceptualisationoftheroleofstakeholderengagementincorporatesocialresponsibilityplanningandimplementation |