Modified bodies. Between fashion and identity projects

The body has come to play an increasingly crucial role in social context, where appearance represents the privileged sphere for self-expression and identity construction. Among the many ways of decorating, adorning and camouflaging the body, some traditional techniques (tattoing, piercing, scarifica...

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Main Author: Ambrogia Cereda
Format: Article
Language:English
Published: Centro de Estudos de Comunicação e Sociedade (CECS) 2014-04-01
Series:Comunicação e Sociedade
Subjects:
Online Access:https://revistacomsoc.pt/article/view/904
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author Ambrogia Cereda
author_facet Ambrogia Cereda
author_sort Ambrogia Cereda
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description The body has come to play an increasingly crucial role in social context, where appearance represents the privileged sphere for self-expression and identity construction. Among the many ways of decorating, adorning and camouflaging the body, some traditional techniques (tattoing, piercing, scarification) are competing with newer and technological ones (aesthetic surgery, implants) to shape and portray individualities. On the one hand, those techniques are borrowing from the world of fashion purposes and codes of presentation, on the other hand, they challenge that fluidity and continuous change by materializing long term identity projects aimed at resisting transformation. In both cases individuals refer to the body as a privileged realm to narrate and reflect upon their own personal story, they also seem more capable to manage the different techniques, and to mix them for their expressive purposes. The result is a combination of visual codes that can reveal different bodily models as well as different ways of experiencing corporeality and embodiment. The article tries to account for this variety by referring to a research carried out on four techniques (tattoing, scarification, aesthetic surgery and piercing) among a group of users and professionals.
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spelling doaj.art-888e48a31c6240bc8f0369254b1021462022-12-21T21:10:10ZengCentro de Estudos de Comunicação e Sociedade (CECS)Comunicação e Sociedade1645-20892183-35752014-04-0124456110.17231/comsoc.24(2013).1774904Modified bodies. Between fashion and identity projectsAmbrogia Cereda0Università Cattolica del Sacro Cuore, MilanThe body has come to play an increasingly crucial role in social context, where appearance represents the privileged sphere for self-expression and identity construction. Among the many ways of decorating, adorning and camouflaging the body, some traditional techniques (tattoing, piercing, scarification) are competing with newer and technological ones (aesthetic surgery, implants) to shape and portray individualities. On the one hand, those techniques are borrowing from the world of fashion purposes and codes of presentation, on the other hand, they challenge that fluidity and continuous change by materializing long term identity projects aimed at resisting transformation. In both cases individuals refer to the body as a privileged realm to narrate and reflect upon their own personal story, they also seem more capable to manage the different techniques, and to mix them for their expressive purposes. The result is a combination of visual codes that can reveal different bodily models as well as different ways of experiencing corporeality and embodiment. The article tries to account for this variety by referring to a research carried out on four techniques (tattoing, scarification, aesthetic surgery and piercing) among a group of users and professionals.https://revistacomsoc.pt/article/view/904Body Projectidentitytattoingpiercingembodiment
spellingShingle Ambrogia Cereda
Modified bodies. Between fashion and identity projects
Comunicação e Sociedade
Body Project
identity
tattoing
piercing
embodiment
title Modified bodies. Between fashion and identity projects
title_full Modified bodies. Between fashion and identity projects
title_fullStr Modified bodies. Between fashion and identity projects
title_full_unstemmed Modified bodies. Between fashion and identity projects
title_short Modified bodies. Between fashion and identity projects
title_sort modified bodies between fashion and identity projects
topic Body Project
identity
tattoing
piercing
embodiment
url https://revistacomsoc.pt/article/view/904
work_keys_str_mv AT ambrogiacereda modifiedbodiesbetweenfashionandidentityprojects