Factors affecting Malaysian university students’ purchase intention in social networking sites

Factors affecting Malaysian university students’ purchase intention in social networking sites

This study applied the unified theory of acceptance and use of technology 2 to examine acceptance and use of social networking sites in a marketing setting. This study uses 370 regular higher education students in Malaysia as respondents. Quantitative method is used. The findings revealed that perfo...

Full description

Bibliographic Details
Main Authors: Saeideh Sharifi fard, Ezhar Tamam, Md Salleh Hj Hassan, Moniza Waheed, Zeinab Zaremohzzabieh
Format: Article
Language:English
Published: Taylor & Francis Group 2016-12-01
Series:Cogent Business & Management
Subjects:
the utaut2 model
social networking sites
online purchasing behavior
malaysia
Online Access:http://dx.doi.org/10.1080/23311975.2016.1182612

Similar Items

Similar Items