Data on customer perceptions on the role of celebrity endorsement on brand preference

This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry. Using descriptive, correlation and regression statistical analysis, the data revealed that celebrity...

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Bibliographic Details
Main Authors:	Ayodotun Stephen Ibidunni, Maxwell Ayodele Olokundun, Oyebisi Mary Ibidunni, Taiye Tairat Borishade, Hezekiah Olubusayo Falola, Odunayo Paul Salau, Augusta Bosede Amaihian, Peter Fred
Format:	Article
Language:	English
Published:	Elsevier 2018-06-01
Series:	Data in Brief
Online Access:	http://www.sciencedirect.com/science/article/pii/S2352340918303512

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