| Summary: | Aquatic product e-commerce is an important component of fresh e-commerce. At present, there is a lack of research on the efficiency of aquatic product e-commerce both domestically and internationally, especially when it comes to research on the efficiency and influencing factors of aquatic product e-commerce. The paper selected the input-output data of 25 coastal port cities in China's "Taobao" aquatic product e-commerce in 2019, and used the DEA model to construct the input-output index system for aquatic products e-commerce from the perspectives of human capital, informatization, logistics operation and aquatic products transaction scale. It comprehensively evaluated the efficiency of aquatic products e-commerce in coastal port cities in China. The results showed that the efficiency of aquatic products e-commerce in five coastal port cities including Dalian, Rizhao, Lianyungang, Nanjing and Zhoushan was effective, and the efficiency of aquatic products e-commerce in other cities was invalid. Suggestions were proposed as follows: strengthen interregional cooperation and optimize the resource allocation, reasonably arrange the input factors, build a cold chain logistics system and improve cold storage facilities, emphasize talent cultivation and improve talent quality.
|
|---|