The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities

Aquatic product e-commerce is an important component of fresh e-commerce. At present, there is a lack of research on the efficiency of aquatic product e-commerce both domestically and internationally, especially when it comes to research on the efficiency and influencing factors of aquatic product e...

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Main Authors: Xiao JIANG, Haiqing ZHANG, Mengna ZHANG
Format: Article
Language:zho
Published: Editorial Office of Ocean Development and Management 2023-10-01
Series:Haiyang Kaifa yu guanli
Subjects:
Online Access:http://www.haiyangkaifayuguanli.com/hykfyglen/ch/reader/view_abstract.aspx?file_no=20231005&flag=1
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author Xiao JIANG
Haiqing ZHANG
Mengna ZHANG
author_facet Xiao JIANG
Haiqing ZHANG
Mengna ZHANG
author_sort Xiao JIANG
collection DOAJ
description Aquatic product e-commerce is an important component of fresh e-commerce. At present, there is a lack of research on the efficiency of aquatic product e-commerce both domestically and internationally, especially when it comes to research on the efficiency and influencing factors of aquatic product e-commerce. The paper selected the input-output data of 25 coastal port cities in China's "Taobao" aquatic product e-commerce in 2019, and used the DEA model to construct the input-output index system for aquatic products e-commerce from the perspectives of human capital, informatization, logistics operation and aquatic products transaction scale. It comprehensively evaluated the efficiency of aquatic products e-commerce in coastal port cities in China. The results showed that the efficiency of aquatic products e-commerce in five coastal port cities including Dalian, Rizhao, Lianyungang, Nanjing and Zhoushan was effective, and the efficiency of aquatic products e-commerce in other cities was invalid. Suggestions were proposed as follows: strengthen interregional cooperation and optimize the resource allocation, reasonably arrange the input factors, build a cold chain logistics system and improve cold storage facilities, emphasize talent cultivation and improve talent quality.
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spelling doaj.art-88bdb4162b794dbf9e184fa456938a882023-11-28T05:38:03ZzhoEditorial Office of Ocean Development and ManagementHaiyang Kaifa yu guanli1005-98572023-10-01401046531005-9857(2023)10-0046-08The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port CitiesXiao JIANGHaiqing ZHANGMengna ZHANGAquatic product e-commerce is an important component of fresh e-commerce. At present, there is a lack of research on the efficiency of aquatic product e-commerce both domestically and internationally, especially when it comes to research on the efficiency and influencing factors of aquatic product e-commerce. The paper selected the input-output data of 25 coastal port cities in China's "Taobao" aquatic product e-commerce in 2019, and used the DEA model to construct the input-output index system for aquatic products e-commerce from the perspectives of human capital, informatization, logistics operation and aquatic products transaction scale. It comprehensively evaluated the efficiency of aquatic products e-commerce in coastal port cities in China. The results showed that the efficiency of aquatic products e-commerce in five coastal port cities including Dalian, Rizhao, Lianyungang, Nanjing and Zhoushan was effective, and the efficiency of aquatic products e-commerce in other cities was invalid. Suggestions were proposed as follows: strengthen interregional cooperation and optimize the resource allocation, reasonably arrange the input factors, build a cold chain logistics system and improve cold storage facilities, emphasize talent cultivation and improve talent quality.http://www.haiyangkaifayuguanli.com/hykfyglen/ch/reader/view_abstract.aspx?file_no=20231005&flag=1aquatic productse-commerce efficiencydea model
spellingShingle Xiao JIANG
Haiqing ZHANG
Mengna ZHANG
The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities
Haiyang Kaifa yu guanli
aquatic products
e-commerce efficiency
dea model
title The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities
title_full The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities
title_fullStr The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities
title_full_unstemmed The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities
title_short The Efficiency Evaluation of Aquatic Products E-Commerce in China's Coastal Port Cities
title_sort efficiency evaluation of aquatic products e commerce in china s coastal port cities
topic aquatic products
e-commerce efficiency
dea model
url http://www.haiyangkaifayuguanli.com/hykfyglen/ch/reader/view_abstract.aspx?file_no=20231005&flag=1
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AT mengnazhang theefficiencyevaluationofaquaticproductsecommerceinchinascoastalportcities
AT xiaojiang efficiencyevaluationofaquaticproductsecommerceinchinascoastalportcities
AT haiqingzhang efficiencyevaluationofaquaticproductsecommerceinchinascoastalportcities
AT mengnazhang efficiencyevaluationofaquaticproductsecommerceinchinascoastalportcities