The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable
This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-03-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_49.pdf |
| _version_ | 1818250914190852096 |
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| author | Salim Al Idrus Abdussakir and Muhammad Djakfar |
| author_facet | Salim Al Idrus Abdussakir and Muhammad Djakfar |
| author_sort | Salim Al Idrus |
| collection | DOAJ |
| description | This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation. |
| first_indexed | 2024-12-12T15:59:57Z |
| format | Article |
| id | doaj.art-88c8213bde3e45dab68a74f9b6452465 |
| institution | Directory Open Access Journal |
| issn | 1923-9335 1923-9343 |
| language | English |
| last_indexed | 2024-12-12T15:59:57Z |
| publishDate | 2020-03-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-88c8213bde3e45dab68a74f9b64524652022-12-22T00:19:24ZengGrowing ScienceManagement Science Letters1923-93351923-93432020-03-0110102351236010.5267/j.msl.2020.2.030The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variableSalim Al IdrusAbdussakir and Muhammad Djakfar This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia. Sampling method is simple random sampling with Malhotra technique. After applying it to research population, the obtained sample is 150 Small-and-Medium Enterprises. Data are collected with questionnaire. Responses are analyzed using statistic program of Smart-PLS version 3.2.7. Some empirical findings are obtained: (1) The increase of entrepreneurial orientation and technology orientation is going along with the increase of market orientation; (2) Education strengthens the impact of entrepreneurial orientation on market orientation; and (3) Education can reduce the influence of technology orientation on market orientation.http://www.growingscience.com/msl/Vol10/msl_2020_49.pdfentrepreneurial orientationeducationtechnology orientationmarket orientationsmall-and-medium enterprises |
| spellingShingle | Salim Al Idrus Abdussakir and Muhammad Djakfar The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable Management Science Letters entrepreneurial orientation education technology orientation market orientation small-and-medium enterprises |
| title | The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable |
| title_full | The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable |
| title_fullStr | The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable |
| title_full_unstemmed | The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable |
| title_short | The effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable |
| title_sort | effect of entrepreneurial orientation and technology orientation on market orientation with education as moderation variable |
| topic | entrepreneurial orientation education technology orientation market orientation small-and-medium enterprises |
| url | http://www.growingscience.com/msl/Vol10/msl_2020_49.pdf |
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