Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising
From the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze which...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2010-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=3 |
| _version_ | 1818042859585011712 |
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| author | Maria Pilar Martínez Ruiz Ana Isabel Jiménez Zarco Alicia Izquierdo Yusta |
| author_facet | Maria Pilar Martínez Ruiz Ana Isabel Jiménez Zarco Alicia Izquierdo Yusta |
| author_sort | Maria Pilar Martínez Ruiz |
| collection | DOAJ |
| description | From the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze which of these factors exert a bigger influence on the highest level of customer satisfaction. With this intention, we have examined a sample of 422 consumers who had carried out their purchase in different types of store formats in Spain, considering the influence of feature advertising on the clientele behavior. Interesting conclusions related to the aspects that most impact on the maximum level of customer satisfaction depending on the influence of feature advertising stem from this work. |
| first_indexed | 2024-12-10T08:53:01Z |
| format | Article |
| id | doaj.art-88d6c6ce41264aefa9b0a9d918093862 |
| institution | Directory Open Access Journal |
| issn | 1131-6837 1988-2157 |
| language | English |
| last_indexed | 2024-12-10T08:53:01Z |
| publishDate | 2010-12-01 |
| publisher | Universidad del País Vasco (UPV/EHU) |
| record_format | Article |
| series | Management Letters/Cuadernos de Gestión |
| spelling | doaj.art-88d6c6ce41264aefa9b0a9d9180938622022-12-22T01:55:32ZengUniversidad del País Vasco (UPV/EHU)Management Letters/Cuadernos de Gestión1131-68371988-21572010-12-011036383Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertisingMaria Pilar Martínez RuizAna Isabel Jiménez ZarcoAlicia Izquierdo YustaFrom the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze which of these factors exert a bigger influence on the highest level of customer satisfaction. With this intention, we have examined a sample of 422 consumers who had carried out their purchase in different types of store formats in Spain, considering the influence of feature advertising on the clientele behavior. Interesting conclusions related to the aspects that most impact on the maximum level of customer satisfaction depending on the influence of feature advertising stem from this work.http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=3Maximum customer satisfactiongrocery storesfeature advertising |
| spellingShingle | Maria Pilar Martínez Ruiz Ana Isabel Jiménez Zarco Alicia Izquierdo Yusta Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising Management Letters/Cuadernos de Gestión Maximum customer satisfaction grocery stores feature advertising |
| title | Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising |
| title_full | Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising |
| title_fullStr | Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising |
| title_full_unstemmed | Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising |
| title_short | Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising |
| title_sort | analysing the maximum level of customer satisfaction in grocery stores the influence of feature advertising |
| topic | Maximum customer satisfaction grocery stores feature advertising |
| url | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros-publicados?y=2010&v=10&n=3&o=3 |
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