An exploratory investigation of visitor spending at an urban tourist attraction.
The National Zoological Gardens is the largest and only nationally managed zoological garden (zoo) in South Africa. Situated in the Pretoria city centre, the zoo has considerable importance for the community and the region. In order to manage the sustainability of the National Zoological Gardens an...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2017-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol_6__4__2017_correct_article.pdf |
| _version_ | 1828238481427529728 |
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| author | Uwe P. Hermann Liezel Du Plessis Ndivhuwo N. Tshipala |
| author_facet | Uwe P. Hermann Liezel Du Plessis Ndivhuwo N. Tshipala |
| author_sort | Uwe P. Hermann |
| collection | DOAJ |
| description | The National Zoological Gardens is the largest and only nationally managed zoological garden (zoo) in South Africa. Situated in the Pretoria city centre, the zoo has considerable importance for the
community and the region. In order to manage the sustainability of the National Zoological Gardens and ensure its future success, it is vital to understand the determinants of visitors’ spending. Tourism has been characterised as an economic driver of the 21st century due to the multiplier effect of tourist spending and linkages to other industries. Therefore, the purpose of this research was to analyse visitor spending at the National Zoological Gardens. Quantitative research was conducted by means of a self-administrated questionnaire, and a total of 443 (n) questionnaires were obtained during the research period. Analysis of Variance comparisons were used with Tukey’s multiple comparisons and
t-tests to determine the relationships between demographic variables and spending patterns. Findings will assist the management of the National Zoological Gardens in planning and sustainability, creating additional means of increased spending within the zoo. |
| first_indexed | 2024-04-12T21:06:01Z |
| format | Article |
| id | doaj.art-88ed7e6f1a2948c3bab75fca679708a2 |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-04-12T21:06:01Z |
| publishDate | 2017-08-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-88ed7e6f1a2948c3bab75fca679708a22022-12-22T03:16:43ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2017-08-0164An exploratory investigation of visitor spending at an urban tourist attraction.Uwe P. Hermann0Liezel Du Plessis1Ndivhuwo N. Tshipala2Centre for Sustainable Tourism, Department of Tourism Management Tshwane University of TechnologyCentre for Sustainable Tourism, Department of Tourism Management Tshwane University of TechnologyCentre for Sustainable Tourism, Department of Tourism Management Tshwane University of TechnologyThe National Zoological Gardens is the largest and only nationally managed zoological garden (zoo) in South Africa. Situated in the Pretoria city centre, the zoo has considerable importance for the community and the region. In order to manage the sustainability of the National Zoological Gardens and ensure its future success, it is vital to understand the determinants of visitors’ spending. Tourism has been characterised as an economic driver of the 21st century due to the multiplier effect of tourist spending and linkages to other industries. Therefore, the purpose of this research was to analyse visitor spending at the National Zoological Gardens. Quantitative research was conducted by means of a self-administrated questionnaire, and a total of 443 (n) questionnaires were obtained during the research period. Analysis of Variance comparisons were used with Tukey’s multiple comparisons and t-tests to determine the relationships between demographic variables and spending patterns. Findings will assist the management of the National Zoological Gardens in planning and sustainability, creating additional means of increased spending within the zoo.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol_6__4__2017_correct_article.pdfUrban tourismVisitor spendingZoological gardensvisitor profilingANOVA |
| spellingShingle | Uwe P. Hermann Liezel Du Plessis Ndivhuwo N. Tshipala An exploratory investigation of visitor spending at an urban tourist attraction. African Journal of Hospitality, Tourism and Leisure Urban tourism Visitor spending Zoological gardens visitor profiling ANOVA |
| title | An exploratory investigation of visitor spending at an urban tourist attraction. |
| title_full | An exploratory investigation of visitor spending at an urban tourist attraction. |
| title_fullStr | An exploratory investigation of visitor spending at an urban tourist attraction. |
| title_full_unstemmed | An exploratory investigation of visitor spending at an urban tourist attraction. |
| title_short | An exploratory investigation of visitor spending at an urban tourist attraction. |
| title_sort | exploratory investigation of visitor spending at an urban tourist attraction |
| topic | Urban tourism Visitor spending Zoological gardens visitor profiling ANOVA |
| url | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol_6__4__2017_correct_article.pdf |
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