The Impact of Optimism Bias on Strategic Decision-Making and Efficiency in Online Retail Supply Chains
This paper examines the effects of optimism bias within online retail supply chains. Here, optimism refers to a cognitive bias wherein the third-party seller and the e-commerce platform underestimate the likelihood of facing low market potential. The analysis begins by exploring the impacts of each...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-12-01
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| Series: | Systems |
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| Online Access: | https://www.mdpi.com/2079-8954/12/12/574 |