Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19

The coronavirus (COVID-19) epidemic has transmuted the business environment and disordered supply chains worldwide. Over the last decade, online social networks (OSNs) have impacted every element of human life and corporate organization. Deploying OSNs services in supply chain networks is currently...

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Main Authors: Md. Ziaul Haque, Md Shariful Islam, Santus Kumar Deb, Md. Rashidul Islam
Format: Article
Language:English
Published: Taylor & Francis Group 2022-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2022.2148336
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author Md. Ziaul Haque
Md Shariful Islam
Santus Kumar Deb
Md. Rashidul Islam
author_facet Md. Ziaul Haque
Md Shariful Islam
Santus Kumar Deb
Md. Rashidul Islam
author_sort Md. Ziaul Haque
collection DOAJ
description The coronavirus (COVID-19) epidemic has transmuted the business environment and disordered supply chains worldwide. Over the last decade, online social networks (OSNs) have impacted every element of human life and corporate organization. Deploying OSNs services in supply chain networks is currently a pressing need. This study developed a model based on the IS success model, resource-based view, and absorptive capacity to explore the strategic value of OSNs in the supply chain network during COVID-19. Structural Equation Modeling (SEM) analyzes 220 data collected using online questionnaires. Information, system, and service quality emerged as influential features of online social networks that enhance the absorptive capacity and supply chain visibility and agility. The performance of the supply chain is positively impacted by each of OSN’s strategic values, including visibility, agility, and absorptive capacity during COVID-19. In addition, absorptive capacity and supply chain visibility and agility mediate the association of information, system, and service quality features with supply chain performance. Supply chain managers and policymakers will better grasp OSNs adoption necessities and features during pandemic situations. It will also contribute to operation management, information systems, and social media by presenting OSNs in a supply chain environment.
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spelling doaj.art-88f59190f89045bfb9df822152ebef5a2022-12-22T03:46:17ZengTaylor & Francis GroupCogent Business & Management2331-19752022-12-019110.1080/23311975.2022.2148336Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19Md. Ziaul Haque0Md Shariful Islam1Santus Kumar Deb2Md. Rashidul Islam3Department of Management Information Systems, Noakhali Science and Technology University, Noakhali, BangladeshDepartment of Economics, Bangladesh University of Professionals, Dhaka, BangladeshDepartment of Tourism and Hospitality Management, University of Dhaka, Dhaka, BangladeshDepartment of Business Administration, East West University, Dhaka, BangladeshThe coronavirus (COVID-19) epidemic has transmuted the business environment and disordered supply chains worldwide. Over the last decade, online social networks (OSNs) have impacted every element of human life and corporate organization. Deploying OSNs services in supply chain networks is currently a pressing need. This study developed a model based on the IS success model, resource-based view, and absorptive capacity to explore the strategic value of OSNs in the supply chain network during COVID-19. Structural Equation Modeling (SEM) analyzes 220 data collected using online questionnaires. Information, system, and service quality emerged as influential features of online social networks that enhance the absorptive capacity and supply chain visibility and agility. The performance of the supply chain is positively impacted by each of OSN’s strategic values, including visibility, agility, and absorptive capacity during COVID-19. In addition, absorptive capacity and supply chain visibility and agility mediate the association of information, system, and service quality features with supply chain performance. Supply chain managers and policymakers will better grasp OSNs adoption necessities and features during pandemic situations. It will also contribute to operation management, information systems, and social media by presenting OSNs in a supply chain environment.https://www.tandfonline.com/doi/10.1080/23311975.2022.2148336COVID-19supply chain performanceOSNsstrategic valuesupply chain network
spellingShingle Md. Ziaul Haque
Md Shariful Islam
Santus Kumar Deb
Md. Rashidul Islam
Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19
Cogent Business & Management
COVID-19
supply chain performance
OSNs
strategic value
supply chain network
title Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19
title_full Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19
title_fullStr Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19
title_full_unstemmed Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19
title_short Strategic value of Online Social Networks (OSNs) in supply chain networks during COVID-19
title_sort strategic value of online social networks osns in supply chain networks during covid 19
topic COVID-19
supply chain performance
OSNs
strategic value
supply chain network
url https://www.tandfonline.com/doi/10.1080/23311975.2022.2148336
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AT santuskumardeb strategicvalueofonlinesocialnetworksosnsinsupplychainnetworksduringcovid19
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