Guided by data: A logistical approach to tourism in the platform economy

Logistics is a relatively hidden subject in tourism studies. This theoretical article advances a logistical approach to the study of tourism in the platform economy. It is argued that the platform economy rests on logistical accumulation, which means that human practices are not just predicted but u...

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Main Author: André Jansson
Format: Article
Language:English
Published: Elsevier 2022-01-01
Series:Digital Geography and Society
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666378322000150
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author André Jansson
author_facet André Jansson
author_sort André Jansson
collection DOAJ
description Logistics is a relatively hidden subject in tourism studies. This theoretical article advances a logistical approach to the study of tourism in the platform economy. It is argued that the platform economy rests on logistical accumulation, which means that human practices are not just predicted but ultimately steered in order to generate profitable digital data streams. At the same time, “smart”, mobile media platforms provide unprecedented logistical affordances to people to navigate and manage various flows. Tourism is thus taken as a logistical intersection, where the steering mechanisms of the platform economy entangle with the needs and capacities for orientation, coordination and orchestration among travellers. The social expansion of logistical accumulation raises questions of human agency, especially in relation to tourism, as well as a need to study how the basic tension between “steering” and “being steered” unfolds in different sociocultural settings. The article provides a critical account of the logistical frictions, conflicts and inequalities characterizing digital tourism geographies. It also actualizes the need for further exchanges between media studies, tourism studies, and critical geographical research on logistics.
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spelling doaj.art-88fa99a5641746b5b9250d7992ef8e3e2022-12-22T04:40:29ZengElsevierDigital Geography and Society2666-37832022-01-013100040Guided by data: A logistical approach to tourism in the platform economyAndré Jansson0Media and Communication Studies, Karlstad University, SwedenLogistics is a relatively hidden subject in tourism studies. This theoretical article advances a logistical approach to the study of tourism in the platform economy. It is argued that the platform economy rests on logistical accumulation, which means that human practices are not just predicted but ultimately steered in order to generate profitable digital data streams. At the same time, “smart”, mobile media platforms provide unprecedented logistical affordances to people to navigate and manage various flows. Tourism is thus taken as a logistical intersection, where the steering mechanisms of the platform economy entangle with the needs and capacities for orientation, coordination and orchestration among travellers. The social expansion of logistical accumulation raises questions of human agency, especially in relation to tourism, as well as a need to study how the basic tension between “steering” and “being steered” unfolds in different sociocultural settings. The article provides a critical account of the logistical frictions, conflicts and inequalities characterizing digital tourism geographies. It also actualizes the need for further exchanges between media studies, tourism studies, and critical geographical research on logistics.http://www.sciencedirect.com/science/article/pii/S2666378322000150TourismPlatform economyLogistical mediaTravelPlatformizationSocial differences
spellingShingle André Jansson
Guided by data: A logistical approach to tourism in the platform economy
Digital Geography and Society
Tourism
Platform economy
Logistical media
Travel
Platformization
Social differences
title Guided by data: A logistical approach to tourism in the platform economy
title_full Guided by data: A logistical approach to tourism in the platform economy
title_fullStr Guided by data: A logistical approach to tourism in the platform economy
title_full_unstemmed Guided by data: A logistical approach to tourism in the platform economy
title_short Guided by data: A logistical approach to tourism in the platform economy
title_sort guided by data a logistical approach to tourism in the platform economy
topic Tourism
Platform economy
Logistical media
Travel
Platformization
Social differences
url http://www.sciencedirect.com/science/article/pii/S2666378322000150
work_keys_str_mv AT andrejansson guidedbydataalogisticalapproachtotourismintheplatformeconomy