A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange
Increasing trade, the globalization of products and services, as well as the internationalization of specific firms have steadily accentuated the importance of export performance. This study examines the relationship between market orientation culture with three components including customer orienta...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2013-12-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol3/msl_2013_344.pdf |
| _version_ | 1818475103381356544 |
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| author | Omid Behboodi Amir Ghafurian Shagerdi |
| author_facet | Omid Behboodi Amir Ghafurian Shagerdi |
| author_sort | Omid Behboodi |
| collection | DOAJ |
| description | Increasing trade, the globalization of products and services, as well as the internationalization of specific firms have steadily accentuated the importance of export performance. This study examines the relationship between market orientation culture with three components including customer orientation, competitor orientation, interfunctional-coordination on increasing export capabilities through firm age and size. Using the data gathered from 111 selected firms over the period 2006-2010, the study has applied correlation ratios as well as structural equation modeling to examine various hypotheses. The survey has concluded that being market oriented increases market capabilities through increasing firm size and age. |
| first_indexed | 2024-12-10T03:59:02Z |
| format | Article |
| id | doaj.art-89239670556041aebcdc67a636b725e1 |
| institution | Directory Open Access Journal |
| issn | 1923-9335 1923-9343 |
| language | English |
| last_indexed | 2024-12-10T03:59:02Z |
| publishDate | 2013-12-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-89239670556041aebcdc67a636b725e12022-12-22T02:03:02ZengGrowing ScienceManagement Science Letters1923-93351923-93432013-12-013122885288810.5267/j.msl.2013.11.009A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock ExchangeOmid BehboodiAmir Ghafurian ShagerdiIncreasing trade, the globalization of products and services, as well as the internationalization of specific firms have steadily accentuated the importance of export performance. This study examines the relationship between market orientation culture with three components including customer orientation, competitor orientation, interfunctional-coordination on increasing export capabilities through firm age and size. Using the data gathered from 111 selected firms over the period 2006-2010, the study has applied correlation ratios as well as structural equation modeling to examine various hypotheses. The survey has concluded that being market oriented increases market capabilities through increasing firm size and age.http://www.growingscience.com/msl/Vol3/msl_2013_344.pdfMarket OrientationCustomer OrientationCompetitor OrientationTehran Stock ExchangeExporting Performance |
| spellingShingle | Omid Behboodi Amir Ghafurian Shagerdi A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange Management Science Letters Market Orientation Customer Orientation Competitor Orientation Tehran Stock Exchange Exporting Performance |
| title | A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange |
| title_full | A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange |
| title_fullStr | A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange |
| title_full_unstemmed | A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange |
| title_short | A study on relationship between market orientation's culture and exporting performance: A case study of manufacturing corporations listed on Tehran Stock Exchange |
| title_sort | study on relationship between market orientation s culture and exporting performance a case study of manufacturing corporations listed on tehran stock exchange |
| topic | Market Orientation Customer Orientation Competitor Orientation Tehran Stock Exchange Exporting Performance |
| url | http://www.growingscience.com/msl/Vol3/msl_2013_344.pdf |
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