Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach

Smartphone user authentication based on passwords, PINs, and touch patterns raises several security concerns. Behavioral Biometrics Continuous Authentication (BBCA) technologies provide a promising solution which can increase smartphone security and mitigate users’ concerns. Until now, research in B...

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Main Authors: Andreas Skalkos, Ioannis Stylios, Maria Karyda, Spyros Kokolakis
Format: Article
Language:English
Published: MDPI AG 2021-12-01
Series:Journal of Cybersecurity and Privacy
Subjects:
Online Access:https://www.mdpi.com/2624-800X/1/4/36
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author Andreas Skalkos
Ioannis Stylios
Maria Karyda
Spyros Kokolakis
author_facet Andreas Skalkos
Ioannis Stylios
Maria Karyda
Spyros Kokolakis
author_sort Andreas Skalkos
collection DOAJ
description Smartphone user authentication based on passwords, PINs, and touch patterns raises several security concerns. Behavioral Biometrics Continuous Authentication (BBCA) technologies provide a promising solution which can increase smartphone security and mitigate users’ concerns. Until now, research in BBCA technologies has mainly focused on developing novel behavioral biometrics continuous authentication systems and their technical characteristics, overlooking users’ attitudes towards BBCA. To address this gap, we conducted a study grounded on a model that integrates users’ privacy concerns, trust in technology, and innovativeness with Protection Motivation Theory. A cross-sectional survey among 778 smartphone users was conducted via Amazon Mechanical Turk (MTurk) to explore the factors which can predict users’ intention to use BBCA technologies. Our findings demonstrate that privacy concerns towards intention to use BBCA technology have a significant impact on all components of PMT. Further to this, another important construct we identified that affects the usage intention of BBCA technology is innovativeness. Our findings posit the view that reliability and trustworthiness of security technologies, such as BBCA are important for users. Together, these results highlighted the importance of addressing users’ perceptions regarding BBCA technology.
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spelling doaj.art-89271e36062e413f97acc7bccab3a8cc2023-11-23T08:59:09ZengMDPI AGJournal of Cybersecurity and Privacy2624-800X2021-12-011474376610.3390/jcp1040036Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory ApproachAndreas Skalkos0Ioannis Stylios1Maria Karyda2Spyros Kokolakis3Department of Information and Communication Systems Engineering, University of the Aegean, 83200 Samos, GreeceDepartment of Information and Communication Systems Engineering, University of the Aegean, 83200 Samos, GreeceDepartment of Information and Communication Systems Engineering, University of the Aegean, 83200 Samos, GreeceDepartment of Information and Communication Systems Engineering, University of the Aegean, 83200 Samos, GreeceSmartphone user authentication based on passwords, PINs, and touch patterns raises several security concerns. Behavioral Biometrics Continuous Authentication (BBCA) technologies provide a promising solution which can increase smartphone security and mitigate users’ concerns. Until now, research in BBCA technologies has mainly focused on developing novel behavioral biometrics continuous authentication systems and their technical characteristics, overlooking users’ attitudes towards BBCA. To address this gap, we conducted a study grounded on a model that integrates users’ privacy concerns, trust in technology, and innovativeness with Protection Motivation Theory. A cross-sectional survey among 778 smartphone users was conducted via Amazon Mechanical Turk (MTurk) to explore the factors which can predict users’ intention to use BBCA technologies. Our findings demonstrate that privacy concerns towards intention to use BBCA technology have a significant impact on all components of PMT. Further to this, another important construct we identified that affects the usage intention of BBCA technology is innovativeness. Our findings posit the view that reliability and trustworthiness of security technologies, such as BBCA are important for users. Together, these results highlighted the importance of addressing users’ perceptions regarding BBCA technology.https://www.mdpi.com/2624-800X/1/4/36behavioral biometricscontinuous authenticationprivacy concernsprotection motivation theory
spellingShingle Andreas Skalkos
Ioannis Stylios
Maria Karyda
Spyros Kokolakis
Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach
Journal of Cybersecurity and Privacy
behavioral biometrics
continuous authentication
privacy concerns
protection motivation theory
title Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach
title_full Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach
title_fullStr Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach
title_full_unstemmed Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach
title_short Users’ Privacy Attitudes towards the Use of Behavioral Biometrics Continuous Authentication (BBCA) Technologies: A Protection Motivation Theory Approach
title_sort users privacy attitudes towards the use of behavioral biometrics continuous authentication bbca technologies a protection motivation theory approach
topic behavioral biometrics
continuous authentication
privacy concerns
protection motivation theory
url https://www.mdpi.com/2624-800X/1/4/36
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