Identifying, Prioritizing, and Assessing the Factors Influencing Customer Loyalty in Clients Covered by Supplemental Insurance

Identifying, Prioritizing, and Assessing the Factors Influencing Customer Loyalty in Clients Covered by Supplemental Insurance

Background. Given that the market environment is becoming specialized in different sectors, it is necessary to identify specialized indicators of customer loyalty and their priority to improve the provision of complementary health insurance services. This study aimed to identify, prioritize, and mea...

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Bibliographic Details
Main Authors: Roohallah Dehghani Ghale, Farzad Karimi, Hassan Ghorbani Dinani
Format: Article
Language:fas
Published: Tabriz University of Medical Sciences 2022-09-01
Series:Taṣvīr-i salāmat
Subjects:
customer loyalty
loyalty indicators
supplemental health insurance
Online Access:https://doh.tbzmed.ac.ir/PDF/doh-13-334.pdf

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