Facebook HPV vaccine campaign: insights from Brazil
The vaccination coverage rate has fallen in recent years in Brazil. Although Brazil is a country influenced by social networking and analysis of social media generated content has emerged as an important area of research, this is the first study to investigate how the HPV vaccine is portrayed on the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-08-01
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| Series: | Human Vaccines & Immunotherapeutics |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21645515.2019.1698244 |
| _version_ | 1797677353406562304 |
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| author | Cássia Rita Pereira da Veiga Elder Semprebon Jacqueline Laurindo da Silva Vinicius Lins Ferreira Claudimar Pereira da Veiga |
| author_facet | Cássia Rita Pereira da Veiga Elder Semprebon Jacqueline Laurindo da Silva Vinicius Lins Ferreira Claudimar Pereira da Veiga |
| author_sort | Cássia Rita Pereira da Veiga |
| collection | DOAJ |
| description | The vaccination coverage rate has fallen in recent years in Brazil. Although Brazil is a country influenced by social networking and analysis of social media generated content has emerged as an important area of research, this is the first study to investigate how the HPV vaccine is portrayed on the Facebook page of the Ministry of Health and to interpret the user-generated content. Our work evaluated the posts published by the Ministry of Health as well as posted comments, shares and reactions of the population related to the HPV vaccination campaign on the specific Facebook page between January and July 2018.The data were analyzed in three stages: (i) overview of published posts; (ii) analysis of posted comments; and (iii) sub-group analysis of posted comments. This study makes important contributions from the point of view of using social media as a public health communication tool. |
| first_indexed | 2024-03-11T22:43:51Z |
| format | Article |
| id | doaj.art-89393c0d367a4fb496fcfa089e23ae31 |
| institution | Directory Open Access Journal |
| issn | 2164-5515 2164-554X |
| language | English |
| last_indexed | 2024-03-11T22:43:51Z |
| publishDate | 2020-08-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Human Vaccines & Immunotherapeutics |
| spelling | doaj.art-89393c0d367a4fb496fcfa089e23ae312023-09-22T08:45:34ZengTaylor & Francis GroupHuman Vaccines & Immunotherapeutics2164-55152164-554X2020-08-011681824183410.1080/21645515.2019.16982441698244Facebook HPV vaccine campaign: insights from BrazilCássia Rita Pereira da Veiga0Elder Semprebon1Jacqueline Laurindo da Silva2Vinicius Lins Ferreira3Claudimar Pereira da Veiga4Federal University of Paraná (UFPR)Federal University of Paraná (UFPR)Federal University of Paraná (UFPR)Federal University of Paraná (UFPR)Federal University of Paraná (UFPR)The vaccination coverage rate has fallen in recent years in Brazil. Although Brazil is a country influenced by social networking and analysis of social media generated content has emerged as an important area of research, this is the first study to investigate how the HPV vaccine is portrayed on the Facebook page of the Ministry of Health and to interpret the user-generated content. Our work evaluated the posts published by the Ministry of Health as well as posted comments, shares and reactions of the population related to the HPV vaccination campaign on the specific Facebook page between January and July 2018.The data were analyzed in three stages: (i) overview of published posts; (ii) analysis of posted comments; and (iii) sub-group analysis of posted comments. This study makes important contributions from the point of view of using social media as a public health communication tool.http://dx.doi.org/10.1080/21645515.2019.1698244behaviorhpv vaccinesocial mediafacebookhealth communicationbrazilian ministry of health |
| spellingShingle | Cássia Rita Pereira da Veiga Elder Semprebon Jacqueline Laurindo da Silva Vinicius Lins Ferreira Claudimar Pereira da Veiga Facebook HPV vaccine campaign: insights from Brazil Human Vaccines & Immunotherapeutics behavior hpv vaccine social media health communication brazilian ministry of health |
| title | Facebook HPV vaccine campaign: insights from Brazil |
| title_full | Facebook HPV vaccine campaign: insights from Brazil |
| title_fullStr | Facebook HPV vaccine campaign: insights from Brazil |
| title_full_unstemmed | Facebook HPV vaccine campaign: insights from Brazil |
| title_short | Facebook HPV vaccine campaign: insights from Brazil |
| title_sort | facebook hpv vaccine campaign insights from brazil |
| topic | behavior hpv vaccine social media health communication brazilian ministry of health |
| url | http://dx.doi.org/10.1080/21645515.2019.1698244 |
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