| Summary: | Vannamei shrimp farming is a fisheries sub-sector that is being promoted by the government. The right strategy is needed in the development of vannamei shrimp farming, so that the farming activities can run sustainably. This research aimed to determine the management of vannamei shrimp farming activities, business analysis, internal and external factors and appropriate development strategies for Mini-Scale Shrimp Farming on Plastic Pond (BUSMETIK) in Tegal City. This research was descriptive research and did not test the hypothesis. This research used a case study method, which was a form of research aimed at describing existing phenomena. The sampling technique used was purposive sampling and the respondent collection technique used was non probability sampling. The data obtained were analyzed quantitatively and descriptively. In addition, business analysis and SWOT analysis were also conducted to the data. The sample chosen in this research was Gemilang Minajaya Fish Farming Group of Tegal City. The results showed that Gemilang Minajaya Fish Farming Group of Tegal City with a pond area of 1,221 m2 was a vannamei shrimp producing area that was quite influential in Tegal City, with production volume from 2018 reaching 2,111.21 Kg. However, its farming activities had not fully met Best Management Practice (BMP), especially in the process of managing farming waste and the lack of green belt areas. It was suspected that the high organic matter in water quality was caused by the results of the farming waste. The condition that currently attacked vannamei shrimp was a white feces disease. From business analysis point of view, the income was Rp. 46,469,122/cycle with business efficiency (R/C ratio) of 148. Based on internal factor analysis, the greatest strength (S) was facilities and infrastructure (0.67) and external factor analysis showed that the biggest threat (T) was shrimp disease ( 0.76). The right alternative strategy was ST (Strengths-Threats) with a total score of 4.1 and the SWOT quadrant was in position II which was more likely to rely on existing strengths to take advantage of opportunities despite high threats. The alternative strategy used was to exploit the potential of existing land, optimize farm environmental factors to reduce threats of disease and establish cooperation with various fisheries stakeholders to establish green belt areas as an embodiment of sustainable and environmentally-friendly fisheries development.
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