Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College

Conversations about the state of higher education in the US are increasingly attuned to the predatory practices of for-profit colleges. The essay offers a critical retrospective engagement with my experience teaching at a for-profit institution of higher education. It provides a theorization of what...

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Main Author: Jaime Madden
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2018-01-01
Series:Radical Teacher
Online Access:http://radicalteacher.library.pitt.edu/ojs/index.php/radicalteacher/article/view/324
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author Jaime Madden
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author_sort Jaime Madden
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description Conversations about the state of higher education in the US are increasingly attuned to the predatory practices of for-profit colleges. The essay offers a critical retrospective engagement with my experience teaching at a for-profit institution of higher education. It provides a theorization of what I found to be a "customer service orientation"--a distinctive expectation the college has about how instructors interact with their students, as well as a skill instructors are asked to foster in students. After briefly outlining the institution's spatial configuration and how that supports its customer service orientation, I focus on two aspects of the for-profit educational experience: 1) the classroom experience within a generic sociology course, where students and I worked against the customer service orientation; and 2) a close reading of a course textbook assigned to all incoming students, which reveals most clearly the dual operations of neoliberal individualism and a customer service orientation. The classroom scenes detailed in this essay depict the complex and calculated negotiations of teachers and students with academic capitalism.
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spelling doaj.art-894fc5876c0c4bb8b93231ffa5a71f452022-12-22T01:34:13ZengUniversity Library System, University of PittsburghRadical Teacher1941-08322018-01-011101142410.5195/rt.2018.324228Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit CollegeJaime Madden0University of Maryland at College ParkConversations about the state of higher education in the US are increasingly attuned to the predatory practices of for-profit colleges. The essay offers a critical retrospective engagement with my experience teaching at a for-profit institution of higher education. It provides a theorization of what I found to be a "customer service orientation"--a distinctive expectation the college has about how instructors interact with their students, as well as a skill instructors are asked to foster in students. After briefly outlining the institution's spatial configuration and how that supports its customer service orientation, I focus on two aspects of the for-profit educational experience: 1) the classroom experience within a generic sociology course, where students and I worked against the customer service orientation; and 2) a close reading of a course textbook assigned to all incoming students, which reveals most clearly the dual operations of neoliberal individualism and a customer service orientation. The classroom scenes detailed in this essay depict the complex and calculated negotiations of teachers and students with academic capitalism.http://radicalteacher.library.pitt.edu/ojs/index.php/radicalteacher/article/view/324
spellingShingle Jaime Madden
Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College
Radical Teacher
title Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College
title_full Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College
title_fullStr Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College
title_full_unstemmed Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College
title_short Instructor or Customer Service Representative?: Reflections on Teaching in a For-Profit College
title_sort instructor or customer service representative reflections on teaching in a for profit college
url http://radicalteacher.library.pitt.edu/ojs/index.php/radicalteacher/article/view/324
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