Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik

This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used...

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Bibliographic Details
Main Authors: Dewi Ayu Sri Hastuti, Eny Susilowati
Format: Article
Language:English
Published: Faculty of Ushuluddin and Da'wah UIN Raden Mas Said 2020-04-01
Series:Academic Journal of Da'wa and Communication
Subjects:
Online Access:https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/2401
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author Dewi Ayu Sri Hastuti
Eny Susilowati
author_facet Dewi Ayu Sri Hastuti
Eny Susilowati
author_sort Dewi Ayu Sri Hastuti
collection DOAJ
description This study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design plan that is not done haphazardly. Next is Integrated (using the internet and its facilities as a means publication, this has been realized with the official website of klatenkab.go.id which is integrated with other websites underneath), Targeted (has and can reach specific target audiences, namely the Klaten community, government officials and millennial generation to generation Z), and Measurable (It has measurable results, in this case, it has clear measurement data such as the number of visits, followers (in social media), and web traffic. With the existing cyber PR strategy, it can optimize public information services managed by Klaten Diskominfo.
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spelling doaj.art-8964b8838e784b569462dfafca8d05b12023-06-08T09:02:11ZengFaculty of Ushuluddin and Da'wah UIN Raden Mas SaidAcademic Journal of Da'wa and Communication2722-14312722-144X2020-04-0111405710.22515/ajdc.v1i1.24012024Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi PublikDewi Ayu Sri Hastuti0Eny Susilowati1KPI IAIN SurakartaIAIN SurakartaThis study aims to describe the Klaten Diskominfo PR PR cyber strategy in optimizing public information services. The background of the research is the management of public information services primarily through the website of the Klaten Regency government which has not been optimal. The method used in this research is a descriptive qualitative method. The results of this study can be concluded that in optimizing the public information service owned by Diskominfo, Klaten Regency has practised a cyber PR strategy that combines 4 things as a whole, namely Strategic (has a communication design plan that is not done haphazardly. Next is Integrated (using the internet and its facilities as a means publication, this has been realized with the official website of klatenkab.go.id which is integrated with other websites underneath), Targeted (has and can reach specific target audiences, namely the Klaten community, government officials and millennial generation to generation Z), and Measurable (It has measurable results, in this case, it has clear measurement data such as the number of visits, followers (in social media), and web traffic. With the existing cyber PR strategy, it can optimize public information services managed by Klaten Diskominfo.https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/2401cyber prklatenpublic information service
spellingShingle Dewi Ayu Sri Hastuti
Eny Susilowati
Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik
Academic Journal of Da'wa and Communication
cyber pr
klaten
public information service
title Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik
title_full Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik
title_fullStr Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik
title_full_unstemmed Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik
title_short Cyber Public Relations Diskominfo Kabupaten Klaten dalam Optimalisasi Layanan Informasi Publik
title_sort cyber public relations diskominfo kabupaten klaten dalam optimalisasi layanan informasi publik
topic cyber pr
klaten
public information service
url https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/2401
work_keys_str_mv AT dewiayusrihastuti cyberpublicrelationsdiskominfokabupatenklatendalamoptimalisasilayananinformasipublik
AT enysusilowati cyberpublicrelationsdiskominfokabupatenklatendalamoptimalisasilayananinformasipublik