Consumer ethnocentrism, cosmopolitanism, product judgment, and foreign product purchase intention: An empirical study in Vietnam
This study aims to determine the relationship between consumer ethnocentrism, consumer cosmopolitanism, imported product judgment, and foreign product purchase intention in Vietnam. This paper tries to present its results empirically, which might be helpful in preparing a strategy for Vietnamese cus...
| প্রধান লেখক: | , |
|---|---|
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | English |
| প্রকাশিত: |
LLC "CPC "Business Perspectives"
2024-04-01
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| মালা: | Innovative Marketing |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19975/IM_2024_02_Lan.pdf |