Pharmaceutical market access in emerging markets: concepts, components, and future

This article intends to consolidate the concepts of pharmaceutical market access and highlight its growing importance in emerging markets.Market access has gained considerable attention worldwide as countries try to contain their escalating healthcare expenditures amidst the global economic slowdown...

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Main Authors: Anuj Kumar, Karthaveerya Juluru, Phani Kishore Thimmaraju, Jayachandra Reddy, Anand Patil
Format: Article
Language:English
Published: MDPI AG 2014-12-01
Series:Journal of Market Access & Health Policy
Subjects:
Online Access:http://www.jmahp.net/index.php/jmahp/article/download/25302/37161
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author Anuj Kumar
Karthaveerya Juluru
Phani Kishore Thimmaraju
Jayachandra Reddy
Anand Patil
author_facet Anuj Kumar
Karthaveerya Juluru
Phani Kishore Thimmaraju
Jayachandra Reddy
Anand Patil
author_sort Anuj Kumar
collection DOAJ
description This article intends to consolidate the concepts of pharmaceutical market access and highlight its growing importance in emerging markets.Market access has gained considerable attention worldwide as countries try to contain their escalating healthcare expenditures amidst the global economic slowdown. This has resulted in governments adopting stricter measures for new product approval. Thus, pharmaceutical companies are finding it increasingly difficult to successfully address the specific challenges posed by various government and regulatory agencies and stakeholders.There is an increasing need to establish market access functions, especially in emerging markets, where the complex, dynamic healthcare landscape confounds product approval and uptake. Moreover, emerging markets are the engines of growth today, and, thus, performing in these markets is critical for the majority of pharmaceutical companies.To address the challenges posed by regulatory agencies and diverse stakeholders, a customized market access strategy is the need of the hour. A market access framework with specific tools and tactics will help companies to plan, implement, and monitor stakeholder engagement activities.
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spelling doaj.art-89749d7d529245a98259dfde0fd34aad2024-04-02T09:54:06ZengMDPI AGJournal of Market Access & Health Policy2001-66892014-12-01201410.3402/jmahp.v2.2530225302Pharmaceutical market access in emerging markets: concepts, components, and futureAnuj Kumar0Karthaveerya Juluru1Phani Kishore Thimmaraju2Jayachandra Reddy3Anand Patil4phamax Analytical Resource Pvt. Ltd., Bangalore, Indiaphamax Analytical Resource Pvt. Ltd., Bangalore, Indiaphamax Analytical Resource Pvt. Ltd., Bangalore, Indiaphamax Analytical Resource Pvt. Ltd., Bangalore, Indiaphamax Analytical Resource Pvt. Ltd., Bangalore, IndiaThis article intends to consolidate the concepts of pharmaceutical market access and highlight its growing importance in emerging markets.Market access has gained considerable attention worldwide as countries try to contain their escalating healthcare expenditures amidst the global economic slowdown. This has resulted in governments adopting stricter measures for new product approval. Thus, pharmaceutical companies are finding it increasingly difficult to successfully address the specific challenges posed by various government and regulatory agencies and stakeholders.There is an increasing need to establish market access functions, especially in emerging markets, where the complex, dynamic healthcare landscape confounds product approval and uptake. Moreover, emerging markets are the engines of growth today, and, thus, performing in these markets is critical for the majority of pharmaceutical companies.To address the challenges posed by regulatory agencies and diverse stakeholders, a customized market access strategy is the need of the hour. A market access framework with specific tools and tactics will help companies to plan, implement, and monitor stakeholder engagement activities.http://www.jmahp.net/index.php/jmahp/article/download/25302/37161pharmaceutical market accessemerging marketsdeveloped marketsstakeholdersmarket access frameworkescalating healthcare costpricing and reimbursement
spellingShingle Anuj Kumar
Karthaveerya Juluru
Phani Kishore Thimmaraju
Jayachandra Reddy
Anand Patil
Pharmaceutical market access in emerging markets: concepts, components, and future
Journal of Market Access & Health Policy
pharmaceutical market access
emerging markets
developed markets
stakeholders
market access framework
escalating healthcare cost
pricing and reimbursement
title Pharmaceutical market access in emerging markets: concepts, components, and future
title_full Pharmaceutical market access in emerging markets: concepts, components, and future
title_fullStr Pharmaceutical market access in emerging markets: concepts, components, and future
title_full_unstemmed Pharmaceutical market access in emerging markets: concepts, components, and future
title_short Pharmaceutical market access in emerging markets: concepts, components, and future
title_sort pharmaceutical market access in emerging markets concepts components and future
topic pharmaceutical market access
emerging markets
developed markets
stakeholders
market access framework
escalating healthcare cost
pricing and reimbursement
url http://www.jmahp.net/index.php/jmahp/article/download/25302/37161
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