Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia

The case report presented here reviews two experiences of successful inclusive business, which allow to highlight new trends in corporate social responsibility and its forms of hybridizing with other scientific fields such as the common good economy and corporate resilience. The methodology involved...

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Main Authors: Edimer Leonardo Latorre Iglesias, Cindy Caterine Díaz Areiza, Angela Maria Plata Rangel, Susana Paola Marín
Format: Article
Language:Spanish
Published: Universidad Sergio Arboleda 2015-06-01
Series:Civilizar
Subjects:
Online Access:http://revistas.usergioarboleda.edu.co/index.php/ccsh/article/view/288/245
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author Edimer Leonardo Latorre Iglesias
Cindy Caterine Díaz Areiza
Angela Maria Plata Rangel
Susana Paola Marín
author_facet Edimer Leonardo Latorre Iglesias
Cindy Caterine Díaz Areiza
Angela Maria Plata Rangel
Susana Paola Marín
author_sort Edimer Leonardo Latorre Iglesias
collection DOAJ
description The case report presented here reviews two experiences of successful inclusive business, which allow to highlight new trends in corporate social responsibility and its forms of hybridizing with other scientific fields such as the common good economy and corporate resilience. The methodology involved using qualitative and quantitative tools based on virtual ethnography to understand the peculiarities of two firms that make a difference in the way of doing business.
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spelling doaj.art-897b2a6275de4ced9bf9370af4702d742022-12-22T02:47:48ZspaUniversidad Sergio ArboledaCivilizar1657-89531657-89532015-06-011528197212Caracterización de dos experiencias exitosas de negocios inclusivos en ColombiaEdimer Leonardo Latorre Iglesias0Cindy Caterine Díaz Areiza1Angela Maria Plata Rangel2Susana Paola Marín3 Universidad Sergio Arboleda, Santa Marta, Colombia. Corporación Universitaria del Caribe (Cecar), Sincelejo, Colombia.Universidad Sergio Arboleda, Bogotá, Colombia Banco Davivienda, Santa Marta, Colombia.The case report presented here reviews two experiences of successful inclusive business, which allow to highlight new trends in corporate social responsibility and its forms of hybridizing with other scientific fields such as the common good economy and corporate resilience. The methodology involved using qualitative and quantitative tools based on virtual ethnography to understand the peculiarities of two firms that make a difference in the way of doing business.http://revistas.usergioarboleda.edu.co/index.php/ccsh/article/view/288/245Inclusive businesscorporate social responsibilitycommon good economycorporate resiliencebusiness at the base of the pyramid.
spellingShingle Edimer Leonardo Latorre Iglesias
Cindy Caterine Díaz Areiza
Angela Maria Plata Rangel
Susana Paola Marín
Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia
Civilizar
Inclusive business
corporate social responsibility
common good economy
corporate resilience
business at the base of the pyramid.
title Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia
title_full Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia
title_fullStr Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia
title_full_unstemmed Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia
title_short Caracterización de dos experiencias exitosas de negocios inclusivos en Colombia
title_sort caracterizacion de dos experiencias exitosas de negocios inclusivos en colombia
topic Inclusive business
corporate social responsibility
common good economy
corporate resilience
business at the base of the pyramid.
url http://revistas.usergioarboleda.edu.co/index.php/ccsh/article/view/288/245
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