ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES
Nowadays, it is no longer a challenge to buy from companies that offer their products and services through the Internet. More and more companies have adapted to the new economy and integrated digital technologies in the production and marketing processes, being aware of the competitive advantage o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2022-02-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2022-01/09_Balacescu.pdf |
| _version_ | 1811226155610537984 |
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| author | ZAHARIA MARIAN BĂLĂCESCU ANIELA, |
| author_facet | ZAHARIA MARIAN BĂLĂCESCU ANIELA, |
| author_sort | ZAHARIA MARIAN |
| collection | DOAJ |
| description | Nowadays, it is no longer a challenge to buy from companies that offer their products and services through the
Internet. More and more companies have adapted to the new economy and integrated digital technologies in the
production and marketing processes, being aware of the competitive advantage offered by them. Digital business
transformation is an ongoing complex process that provides a business environment characterized by flexibility and
greater customer involvement. The study of consumer behavior in the process of online purchases contributes to the
development of online marketing strategies and understanding the factors that determine the purchase decision. The
article aims to study the behaviors of individuals in 35 European countries in the process of online shopping in 2020
starting from the main categories of products sold online and the origin of sellers. The methodology of hierarchical
clusters was used, and the results obtained highlight significant differences between the behaviors of individuals in the
analyzed states regarding the category of purchased products and the origin of sellers.
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| first_indexed | 2024-04-12T09:19:24Z |
| format | Article |
| id | doaj.art-89b1506fabe7483d904902d481e1ef83 |
| institution | Directory Open Access Journal |
| issn | 1844-7007 |
| language | English |
| last_indexed | 2024-04-12T09:19:24Z |
| publishDate | 2022-02-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj.art-89b1506fabe7483d904902d481e1ef832022-12-22T03:38:42ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072022-02-0118390ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIESZAHARIA MARIAN0BĂLĂCESCU ANIELA,1Association for Democracy, Education, Respect, Romania“Constantin Brâncuşi” University of Târgu Jiu, RomaniaNowadays, it is no longer a challenge to buy from companies that offer their products and services through the Internet. More and more companies have adapted to the new economy and integrated digital technologies in the production and marketing processes, being aware of the competitive advantage offered by them. Digital business transformation is an ongoing complex process that provides a business environment characterized by flexibility and greater customer involvement. The study of consumer behavior in the process of online purchases contributes to the development of online marketing strategies and understanding the factors that determine the purchase decision. The article aims to study the behaviors of individuals in 35 European countries in the process of online shopping in 2020 starting from the main categories of products sold online and the origin of sellers. The methodology of hierarchical clusters was used, and the results obtained highlight significant differences between the behaviors of individuals in the analyzed states regarding the category of purchased products and the origin of sellers. https://www.utgjiu.ro/revista/ec/pdf/2022-01/09_Balacescu.pdfinternetonline purchased of goods or servicescluster methodologyeuropa |
| spellingShingle | ZAHARIA MARIAN BĂLĂCESCU ANIELA, ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie internet online purchased of goods or services cluster methodology europa |
| title | ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES |
| title_full | ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES |
| title_fullStr | ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES |
| title_full_unstemmed | ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES |
| title_short | ASPECTS REGARDING THE ONLINE PURCHASE OF GOODS OR SERVICES IN 35 EUROPEAN COUNTRIES |
| title_sort | aspects regarding the online purchase of goods or services in 35 european countries |
| topic | internet online purchased of goods or services cluster methodology europa |
| url | https://www.utgjiu.ro/revista/ec/pdf/2022-01/09_Balacescu.pdf |
| work_keys_str_mv | AT zahariamarian aspectsregardingtheonlinepurchaseofgoodsorservicesin35europeancountries AT balacescuaniela aspectsregardingtheonlinepurchaseofgoodsorservicesin35europeancountries |