Incorporating Consumers’ Low-Carbon and Freshness Preferences in Dual-Channel Agri-Foods Supply Chains: An Analysis of Decision-Making Behavior

Incorporating Consumers’ Low-Carbon and Freshness Preferences in Dual-Channel Agri-Foods Supply Chains: An Analysis of Decision-Making Behavior

The purchasing decisions of consumers increasingly incorporate considerations of freshness and the carbon footprint of agri-foods. This study aims to investigate the impact of consumer preferences on decision-making behavior within dual-channel supply chains. Specifically, it classifies the structur...

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Bibliographic Details
Main Authors: Jing Xu, Shihao Xiong, Tingyu Cui, Dongmei Zhang, Zhibin Li
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Agriculture
Subjects:
agri-food supply chain
dual-channel supply chain
consumer preferences
preservation efforts
Online Access:https://www.mdpi.com/2077-0472/13/9/1647

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