Spreading Dynamics of a Word-of-Mouth Model on Scale-Free Networks
Nowadays, human behaviors are known to spread through social contact. Word-of-mouth (WOM) communication has also become a prevalent strategy for product sales on the internet and most consumers attribute a higher importance to WOM communication. Mathematical modeling is an important approach to stud...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2018-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8514013/ |