| Summary: | This study is based on an understanding of the state of development of small tourism businesses in Almaty, one of
the oldest settlements located along the Great Silk Road. The aim of the study was to obtain accurate data on the current state
of development of small tourism businesses in Almaty and to identify problems and prospects. In the course of the research,
655 questionnaire responses from business owners and managers meeting the selection criteria were selected and rigorously
monitored over a period of 3 months. As a result of the study, the most important problems of small tourism businesses in
Almaty were identified, which include: 75.7% of respondents lacked knowledge about tourism activities; 53.6% of
entrepreneurs do not conclude contracts with employees; 82% of business representatives do not have marketing plans; and,
as a consequence, inability to obtain loans from banks; and the consequences of the war in Ukraine. However, we also saw
some positive trends in the survey: the willingness of respondents to overcome the consequences and the crisis of the covid
pandemic-19; motivation to develop their own business; 28.7% of young entrepreneurs; 74.7% of individual entrepreneurs
invest in small tourism businesses. Thus, this study is an auxiliary tool for solving the problem of sustainable development of
tourism infrastructure of Almaty, service activities, problems arising in small tourism business.
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