Pricing and Cooperation in advertisment in a two levels supply chain using game thory
Cooperation in advertising is a marketing strategy in which retailer performs local advertisements and manufacturer pays a fraction of total cost. In this paper cooperation in advertising and pricing decisions in a two-layer supply chain including single manufacturer and single retailer is investiga...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Semnan University
2015-09-01
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| Series: | مجله مدل سازی در مهندسی |
| Subjects: | |
| Online Access: | https://modelling.semnan.ac.ir/article_1721_0c7fc1778ce0675c7a34c07203355b9c.pdf |