Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg
Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Organization for Transformative Works
2014-06-01
|
| Series: | Transformative Works and Cultures |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.3983/twc.2014.0557 |
| _version_ | 1818724147729006592 |
|---|---|
| author | Brandeise Monk-Payton |
| author_facet | Brandeise Monk-Payton |
| author_sort | Brandeise Monk-Payton |
| collection | DOAJ |
| description | Review of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4. |
| first_indexed | 2024-12-17T21:21:48Z |
| format | Article |
| id | doaj.art-89f967c2568f4a53a5d14ee99cf10912 |
| institution | Directory Open Access Journal |
| issn | 1941-2258 1941-2258 |
| language | English |
| last_indexed | 2024-12-17T21:21:48Z |
| publishDate | 2014-06-01 |
| publisher | Organization for Transformative Works |
| record_format | Article |
| series | Transformative Works and Cultures |
| spelling | doaj.art-89f967c2568f4a53a5d14ee99cf109122022-12-21T21:32:11ZengOrganization for Transformative WorksTransformative Works and Cultures1941-22581941-22582014-06-011610.3983/twc.2014.0557Anime's media mix: Franchising toys and characters in Japan, by Marc SteinbergBrandeise Monk-Payton0Brown University, Providence, Rhode Island, United StatesReview of Marc Steinberg. Anime's Media Mix: Franchising Toys and Characters in Japan. Minneapolis: University of Minnesota Press, 2012, $25.00 paper (304p) ISBN 978-0-8166-7550-0, $75.00 cloth (304p) ISBN 978-0-8166-7549-4.http://dx.doi.org/10.3983/twc.2014.0557ConvergenceIndustryMaterial historyTransmedia |
| spellingShingle | Brandeise Monk-Payton Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg Transformative Works and Cultures Convergence Industry Material history Transmedia |
| title | Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg |
| title_full | Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg |
| title_fullStr | Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg |
| title_full_unstemmed | Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg |
| title_short | Anime's media mix: Franchising toys and characters in Japan, by Marc Steinberg |
| title_sort | anime s media mix franchising toys and characters in japan by marc steinberg |
| topic | Convergence Industry Material history Transmedia |
| url | http://dx.doi.org/10.3983/twc.2014.0557 |
| work_keys_str_mv | AT brandeisemonkpayton animesmediamixfranchisingtoysandcharactersinjapanbymarcsteinberg |