A Baby Formula Designed for Chinese Babies: Content Analysis of Milk Formula Advertisements on Chinese Parenting Apps

A Baby Formula Designed for Chinese Babies: Content Analysis of Milk Formula Advertisements on Chinese Parenting Apps

BackgroundChina is the largest market for infant formula. With the increasing use of smartphones, apps have become the latest tool used to promote milk formula. Formula manufacturers and distributors both have seized the popularity of apps as an avenue for marketing. ObjectiveThis study...

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Bibliographic Details
Main Authors: Zhao, Jing, Li, Mu, Freeman, Becky
Format: Article
Language:English
Published: JMIR Publications 2019-11-01
Series:JMIR mHealth and uHealth
Online Access:http://mhealth.jmir.org/2019/11/e14219/

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