A GROUNDED THEORY INVESTIGATION OF THE INFLUENCE OF A ‘POSITIVE VISUALISATION COURSE’ IN BRAND IDENTITY ON FIRST-YEAR STUDENTS’ PERCEPTIONS
Branding is a well-known concept in the business field, and its application in the higher education sector has been introduced in recent years. Higher education branding is an effective strategy which has received considerable attention in recent years, and a growing number of articles on the subjec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2022-01-01
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| Series: | Management & Marketing |
| Subjects: |