| Summary: | We perform a systematic literature review on academic papers in
tourism marketing and consumption in ISI Current Contents. Based on
617 academic papers from 2001 to date, we perform content analysis
in a grounded-theory methodological approach and map the field of
tourism marketing and consumption, identifying main schools of
thought (invisible colleges) and main players. We see a tendency to
increase publications in 2007 and later in 2009. We identify key areas
that developed in the most recent years and “dying areas”,
emphasizing possible trends towards publications in tourism
marketing and consumption in the coming years. We point out
specialized international journals in this area (Tourism Management
leads the game, by far, but also International Journal of Contemporary
Hospitality Management, Service Industries Journal, and Journal of
Business Research are well positioned).
Results benefit researchers in tourism management that wish to
strategically focus their research in order to maximize publication and
impact. They also benefit entrepreneurs/practitioners that wish to
understand the expected evolution of the tourism management from an
academic perspective, so as to subsequently develop more effective
policies.
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