Beyond traditional segmentation: redefining multicultural marketing
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2012-04-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4509/im_en_2012_01_Noriega.pdf |
| _version_ | 1818131656147468288 |
|---|---|
| author | Jaime Noriega |
| author_facet | Jaime Noriega |
| author_sort | Jaime Noriega |
| collection | DOAJ |
| first_indexed | 2024-12-11T08:24:24Z |
| format | Article |
| id | doaj.art-8a33de90a6b64f8f9f9c26214868a1a1 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-11T08:24:24Z |
| publishDate | 2012-04-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-8a33de90a6b64f8f9f9c26214868a1a12022-12-22T01:14:35ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-04-01814509Beyond traditional segmentation: redefining multicultural marketingJaime Noriegahttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4509/im_en_2012_01_Noriega.pdf |
| spellingShingle | Jaime Noriega Beyond traditional segmentation: redefining multicultural marketing Innovative Marketing |
| title | Beyond traditional segmentation: redefining multicultural marketing |
| title_full | Beyond traditional segmentation: redefining multicultural marketing |
| title_fullStr | Beyond traditional segmentation: redefining multicultural marketing |
| title_full_unstemmed | Beyond traditional segmentation: redefining multicultural marketing |
| title_short | Beyond traditional segmentation: redefining multicultural marketing |
| title_sort | beyond traditional segmentation redefining multicultural marketing |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4509/im_en_2012_01_Noriega.pdf |
| work_keys_str_mv | AT jaimenoriega beyondtraditionalsegmentationredefiningmulticulturalmarketing |