VISUAL MAPPING STRATEGIES TO ORGANIZE, COMMUNICATE AND MAINTAIN DESIGN KNOWLEDGE
Responding to increasingly demanding customers, facing global competition and managing the life cycle of a product are all instances of problematic situations that force different players in the fashion, textiles and clothing industry to be more creative in their search for solutions. It therefore b...
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| Format: | Article |
| Language: | English |
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Editura Universităţii din Oradea
2021-05-01
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| Series: | Annals of the University of Oradea: Fascicle of Textiles, Leatherwork |
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| Online Access: | http://textile.webhost.uoradea.ro/Annals/Vol%2022%20no%201-2021/Management/Art%20459%20pag%20101-106.pdf |
| Summary: | Responding to increasingly demanding customers, facing global competition and managing the life cycle of a product are all instances of problematic situations that force different players in the fashion, textiles and clothing industry to be more creative in their search for solutions. It therefore becomes in some cases a priority to implement simple systems in order to ensure the availability of tools and information, so that teams can react quickly to problems that slow down product development. The goal was to improve and facilitate the processes of innovation and clothing conceptualization while having a more reliable performance and a greater capacity for adaptation during the creative processes. Various tools have been developed over the past few years, such as mind mapping and several visual mapping tools in order to organize, communicate and maintain knowledge regarding collection design in the fashion industry. It is a practice open to organizing ideas and collaborating on a specific topic, all of this through a graphic representation that is creative and adapted to the development of thought. This article describes the characteristics and relevance of the application of visual mapping tools in the context of product development from a study with fashion designers. The results of this project confirm that the heuristic approach in a design process could potentially facilitate the marketing of fashion clothing products. |
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| ISSN: | 1843-813X 2457-4880 |