The Neoliberal Heritage Affect

This article explores the transformation of heritage values from discourse to experience in a new affective economy. The case of Phong Nha Ke Bang National Park in Vietnam serves to demonstrate the intertwined role of affective experience and neoliberal heritage entrepreneurialism. Both are intimat...

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Main Author: Peter Bille Larsen
Format: Article
Language:deu
Published: Bern Open Publishing 2018-05-01
Series:Swiss Journal of Sociocultural Anthropology
Subjects:
Online Access:https://journal-sa.ch/article/view/7290
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author Peter Bille Larsen
author_facet Peter Bille Larsen
author_sort Peter Bille Larsen
collection DOAJ
description This article explores the transformation of heritage values from discourse to experience in a new affective economy. The case of Phong Nha Ke Bang National Park in Vietnam serves to demonstrate the intertwined role of affective experience and neoliberal heritage entrepreneurialism. Both are intimately connected through processes of heritage commodification and consumption prompting attention to heritage not only in affective terms alone, but how this relates to the political economy of tourism.
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spelling doaj.art-8a6e450ceb294a958f160f0ed7f782812023-10-05T09:19:42ZdeuBern Open PublishingSwiss Journal of Sociocultural Anthropology2813-52292813-52372018-05-012310.36950/tsantsa.2018.18.7290The Neoliberal Heritage AffectPeter Bille Larsen0University of Lucerne This article explores the transformation of heritage values from discourse to experience in a new affective economy. The case of Phong Nha Ke Bang National Park in Vietnam serves to demonstrate the intertwined role of affective experience and neoliberal heritage entrepreneurialism. Both are intimately connected through processes of heritage commodification and consumption prompting attention to heritage not only in affective terms alone, but how this relates to the political economy of tourism. https://journal-sa.ch/article/view/7290heritageconservationtourismneoliberalismaffectVietnam
spellingShingle Peter Bille Larsen
The Neoliberal Heritage Affect
Swiss Journal of Sociocultural Anthropology
heritage
conservation
tourism
neoliberalism
affect
Vietnam
title The Neoliberal Heritage Affect
title_full The Neoliberal Heritage Affect
title_fullStr The Neoliberal Heritage Affect
title_full_unstemmed The Neoliberal Heritage Affect
title_short The Neoliberal Heritage Affect
title_sort neoliberal heritage affect
topic heritage
conservation
tourism
neoliberalism
affect
Vietnam
url https://journal-sa.ch/article/view/7290
work_keys_str_mv AT peterbillelarsen theneoliberalheritageaffect
AT peterbillelarsen neoliberalheritageaffect