GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER

‘The West’ is an imagined community par excellence with a plethora of connotations that often contradict each other. Although it is often not at all certain exactly what the West or things Western refer to, the concepts are used as if there was some distinct cultural reality corresponding to them. L...

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Main Author: Jukka Jouhki
Format: Article
Language:English
Published: Suomen Antropologinen Seura (Finnish Anthropological Society) 2016-11-01
Series:Suomen Antropologi
Subjects:
Online Access:https://journal.fi/suomenantropologi/article/view/59641/20692
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author Jukka Jouhki
author_facet Jukka Jouhki
author_sort Jukka Jouhki
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description ‘The West’ is an imagined community par excellence with a plethora of connotations that often contradict each other. Although it is often not at all certain exactly what the West or things Western refer to, the concepts are used as if there was some distinct cultural reality corresponding to them. Like any other ethnic group, tribe, nation state, or even village, the West is both fantasy and real, a social construction and, to some extent, an observable social formation. The Western world exists because people believe in its unity and share the connotations but also for a more mundane—or banal—reason: because these are constantly expressed in text and speech. This article examines the news texts of Helsingin Sanomat, the leading Finnish daily newspaper, and focuses on what I call banal Occidentalism, the way the West is evoked and reproduced by virtue of repetition of its name and its derivatives. According to the data I have analyzed it seems that the usual building blocks of a community–symbolism, ethnicity, myths, and memories–are not the only way to strengthen a sense of the West’s unity. Like any collective rituals, the product of journalism is partly a communal ceremony with a phatic function in the Malinowskian sense.
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spelling doaj.art-8a7245107d0740c0bc4b4a28cf40200d2022-12-21T23:30:50ZengSuomen Antropologinen Seura (Finnish Anthropological Society)Suomen Antropologi1799-89721799-89722016-11-014123246GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPERJukka Jouhki 0University of Jyväskylä ‘The West’ is an imagined community par excellence with a plethora of connotations that often contradict each other. Although it is often not at all certain exactly what the West or things Western refer to, the concepts are used as if there was some distinct cultural reality corresponding to them. Like any other ethnic group, tribe, nation state, or even village, the West is both fantasy and real, a social construction and, to some extent, an observable social formation. The Western world exists because people believe in its unity and share the connotations but also for a more mundane—or banal—reason: because these are constantly expressed in text and speech. This article examines the news texts of Helsingin Sanomat, the leading Finnish daily newspaper, and focuses on what I call banal Occidentalism, the way the West is evoked and reproduced by virtue of repetition of its name and its derivatives. According to the data I have analyzed it seems that the usual building blocks of a community–symbolism, ethnicity, myths, and memories–are not the only way to strengthen a sense of the West’s unity. Like any collective rituals, the product of journalism is partly a communal ceremony with a phatic function in the Malinowskian sense.https://journal.fi/suomenantropologi/article/view/59641/20692banalityimagined communityjournalismOccidentalismphatic communionthe West
spellingShingle Jukka Jouhki
GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER
Suomen Antropologi
banality
imagined community
journalism
Occidentalism
phatic communion
the West
title GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER
title_full GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER
title_fullStr GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER
title_full_unstemmed GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER
title_short GLOBAL ISSUES, WESTERN FOCI: BANAL OCCIDENTALISM IN A FINNISH NEWSPAPER
title_sort global issues western foci banal occidentalism in a finnish newspaper
topic banality
imagined community
journalism
Occidentalism
phatic communion
the West
url https://journal.fi/suomenantropologi/article/view/59641/20692
work_keys_str_mv AT jukkajouhki globalissueswesternfocibanaloccidentalisminafinnishnewspaper