Globalization of markets and global consumers' paradox
Global companies in the process of globalization create global consumers. Different countries, companies and persons react differently to globalization. Consumers often behave paradoxically in the process of globalization. On one hand, consumers are against globalization. On the other hand, consumer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2016-01-01
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| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201636253R.pdf |
| _version_ | 1818721612860489728 |
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| author | Rakić Beba Rakić Mira |
| author_facet | Rakić Beba Rakić Mira |
| author_sort | Rakić Beba |
| collection | DOAJ |
| description | Global companies in the process of globalization create global consumers. Different countries, companies and persons react differently to globalization. Consumers often behave paradoxically in the process of globalization. On one hand, consumers are against globalization. On the other hand, consumers worldwide (especially younger, richer and more urban compared to others) accept popular, Western products and life style. The 'roots' of global consumers' paradox are cultural - values of national culture, global - external impact of global companies and individual - mindset of consumers. |
| first_indexed | 2024-12-17T20:41:30Z |
| format | Article |
| id | doaj.art-8a73eea452ef451f9aebdeab29c5baa0 |
| institution | Directory Open Access Journal |
| issn | 0350-2120 2683-4162 |
| language | English |
| last_indexed | 2024-12-17T20:41:30Z |
| publishDate | 2016-01-01 |
| publisher | University of Novi Sad - Faculty of Economics, Subotica |
| record_format | Article |
| series | Anali Ekonomskog fakulteta u Subotici |
| spelling | doaj.art-8a73eea452ef451f9aebdeab29c5baa02022-12-21T21:33:17ZengUniversity of Novi Sad - Faculty of Economics, SuboticaAnali Ekonomskog fakulteta u Subotici0350-21202683-41622016-01-012016362532660350-21201636253RGlobalization of markets and global consumers' paradoxRakić Beba0https://orcid.org/0000-0001-7779-4548Rakić Mira1https://orcid.org/0000-0003-4937-7645Faculty of Business Studies, Belgrade, SerbiaFaculty of Business Studies, Belgrade, SerbiaGlobal companies in the process of globalization create global consumers. Different countries, companies and persons react differently to globalization. Consumers often behave paradoxically in the process of globalization. On one hand, consumers are against globalization. On the other hand, consumers worldwide (especially younger, richer and more urban compared to others) accept popular, Western products and life style. The 'roots' of global consumers' paradox are cultural - values of national culture, global - external impact of global companies and individual - mindset of consumers.https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201636253R.pdfglobal culturenational cultureglobalization of marketsglobal consumersglobal consumers' paradox |
| spellingShingle | Rakić Beba Rakić Mira Globalization of markets and global consumers' paradox Anali Ekonomskog fakulteta u Subotici global culture national culture globalization of markets global consumers global consumers' paradox |
| title | Globalization of markets and global consumers' paradox |
| title_full | Globalization of markets and global consumers' paradox |
| title_fullStr | Globalization of markets and global consumers' paradox |
| title_full_unstemmed | Globalization of markets and global consumers' paradox |
| title_short | Globalization of markets and global consumers' paradox |
| title_sort | globalization of markets and global consumers paradox |
| topic | global culture national culture globalization of markets global consumers global consumers' paradox |
| url | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2016/0350-21201636253R.pdf |
| work_keys_str_mv | AT rakicbeba globalizationofmarketsandglobalconsumersparadox AT rakicmira globalizationofmarketsandglobalconsumersparadox |