Understanding U.S. Consumer Demand for Milk Production Attributes

Understanding U.S. Consumer Demand for Milk Production Attributes

A choice experiment was used to examine the value of various fluid milk attributes. Respondents were surveyed regarding half or whole gallon milk purchases. A split-sample design was used to examine consumer inferences regarding food safety. Willingness to pay for verification of production process...

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Bibliographic Details
Main Authors: Christopher A. Wolf, Glynn T. Tonsor, Nicole J. Olynk
Format: Article
Language:English
Published: Western Agricultural Economics Association 2011-08-01
Series:Journal of Agricultural and Resource Economics
Subjects:
family farm
food safety
grazing
milk
local
rbst
willingness to pay
Online Access:https://ageconsearch.umn.edu/record/117186

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