Sad Cases and Success Stories: Representations of Multiple Sclerosis in Direct-to-Consumer Pharmaceutical Advertising

Sad Cases and Success Stories: Representations of Multiple Sclerosis in Direct-to-Consumer Pharmaceutical Advertising

This article examines representations of multiple sclerosis in direct-to-consumer pharmaceutical advertisements televised during 2021 in the United States. Drawing on and developing Cultural Disability Studies theory, it highlights how advertising produced by pharmaceutical companies influences mass...

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Bibliographic Details
Main Author: Ella Houston
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Societies
Subjects:
multiple sclerosis
direct-to-consumer pharmaceutical advertising
metanarratives
representations
Cultural Disability Studies
popular culture
Online Access:https://www.mdpi.com/2075-4698/13/7/158

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