Integrated marketing (revised and abridged)
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
1975-03-01
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Series: | RAE: Revista de Administração de Empresas |
Online Access: | https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/39768 |
_version_ | 1797719796625702912 |
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author | Kurt Ernst Weil |
author_facet | Kurt Ernst Weil |
author_sort | Kurt Ernst Weil |
collection | DOAJ |
first_indexed | 2024-03-12T09:10:01Z |
format | Article |
id | doaj.art-8ac7c965790c45d68cb5eb902bb7db6d |
institution | Directory Open Access Journal |
issn | 0034-7590 2178-938X |
language | English |
last_indexed | 2024-03-12T09:10:01Z |
publishDate | 1975-03-01 |
publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
record_format | Article |
series | RAE: Revista de Administração de Empresas |
spelling | doaj.art-8ac7c965790c45d68cb5eb902bb7db6d2023-09-02T15:02:03ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X1975-03-01152Integrated marketing (revised and abridged)Kurt Ernst Weilhttps://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/39768 |
spellingShingle | Kurt Ernst Weil Integrated marketing (revised and abridged) RAE: Revista de Administração de Empresas |
title | Integrated marketing (revised and abridged) |
title_full | Integrated marketing (revised and abridged) |
title_fullStr | Integrated marketing (revised and abridged) |
title_full_unstemmed | Integrated marketing (revised and abridged) |
title_short | Integrated marketing (revised and abridged) |
title_sort | integrated marketing revised and abridged |
url | https://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/39768 |
work_keys_str_mv | AT kurternstweil integratedmarketingrevisedandabridged |