Analysis of Consumers Intention to Use the Traceability Platform of Agricultural Products and Its Influencing Factors

Analysis of Consumers Intention to Use the Traceability Platform of Agricultural Products and Its Influencing Factors

【Objective】To study the factors affecting consumers' intention to use the digital traceability platform for agricultural products quality and safety, boost the promotion and application of digital traceability platform for agricultural products, further improve the quality and safety level of C...

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Bibliographic Details
Main Authors:	Xuefan LIU, Xiaowei WEN, Ying ZHU, Yiqin WANG
Format:	Article
Language:	English
Published:	Guangdong Academy of Agricultural Sciences 2022-04-01
Series:	Guangdong nongye kexue
Subjects:	technology acceptance model digital traceability platform knowledge perceived usefulness attitude intention to use
Online Access:	http://gdnykx.cnjournals.org/gdnykx/ch/reader/view_abstract.aspx?file_no=202204019

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