The Importance of Ethnographic Observation in Grounded Theory Research

Even though observational data have contributed to grounded theory research since the method's inception, it is interview data that is most often analyzed. In this article we argue for the greater inclusion of ethnographic observational data in grounded theory research, as this practice offers...

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Main Authors: Jarrah FitzGerald, Jane Mills
Format: Article
Language:deu
Published: FQS 2022-05-01
Series:Forum: Qualitative Social Research
Subjects:
Online Access:https://www.qualitative-research.net/index.php/fqs/article/view/3840
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author Jarrah FitzGerald
Jane Mills
author_facet Jarrah FitzGerald
Jane Mills
author_sort Jarrah FitzGerald
collection DOAJ
description Even though observational data have contributed to grounded theory research since the method's inception, it is interview data that is most often analyzed. In this article we argue for the greater inclusion of ethnographic observational data in grounded theory research, as this practice offers several benefits. By witnessing and experiencing for oneself the various social processes experienced by and impacting on participants, ethnographic observational data represent both a unique source of data and a way to enhance one's theoretical sensitivity. Additional benefits relate to sampling and recruitment, the development of interview guides, coding, and analysis. As such, conducting ethnographic observations supports grounded theory methods and can enhance the use of interview data to improve the quality of final theory. The writing of observational field notes overlays with traditional grounded theory memoing, compounding the analytical benefits to researchers, while providing an audit trail of the research process, and supporting reflexive practice.
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spelling doaj.art-8b1cfe26478c4997b0dde5a51e56fc942022-12-22T02:10:41ZdeuFQSForum: Qualitative Social Research1438-56272022-05-0123210.17169/fqs-22.2.3840The Importance of Ethnographic Observation in Grounded Theory ResearchJarrah FitzGerald0Jane Mills1La Trobe UniversityLa Trobe University Even though observational data have contributed to grounded theory research since the method's inception, it is interview data that is most often analyzed. In this article we argue for the greater inclusion of ethnographic observational data in grounded theory research, as this practice offers several benefits. By witnessing and experiencing for oneself the various social processes experienced by and impacting on participants, ethnographic observational data represent both a unique source of data and a way to enhance one's theoretical sensitivity. Additional benefits relate to sampling and recruitment, the development of interview guides, coding, and analysis. As such, conducting ethnographic observations supports grounded theory methods and can enhance the use of interview data to improve the quality of final theory. The writing of observational field notes overlays with traditional grounded theory memoing, compounding the analytical benefits to researchers, while providing an audit trail of the research process, and supporting reflexive practice. https://www.qualitative-research.net/index.php/fqs/article/view/3840grounded theory researchethnographyqualitative researchobservationresearch designreflexivity
spellingShingle Jarrah FitzGerald
Jane Mills
The Importance of Ethnographic Observation in Grounded Theory Research
Forum: Qualitative Social Research
grounded theory research
ethnography
qualitative research
observation
research design
reflexivity
title The Importance of Ethnographic Observation in Grounded Theory Research
title_full The Importance of Ethnographic Observation in Grounded Theory Research
title_fullStr The Importance of Ethnographic Observation in Grounded Theory Research
title_full_unstemmed The Importance of Ethnographic Observation in Grounded Theory Research
title_short The Importance of Ethnographic Observation in Grounded Theory Research
title_sort importance of ethnographic observation in grounded theory research
topic grounded theory research
ethnography
qualitative research
observation
research design
reflexivity
url https://www.qualitative-research.net/index.php/fqs/article/view/3840
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