Suggesting the best bundle for dairy products based on consumers’ purchase behavior
Product bundling can be attractive for consumers and also be profitable as a marketing strategy. Based on the importance of this promotion strategy, this study estimated the effect of features on consumers’ purchase preferences among 16 dairy products available in the assortment of a popular brand b...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Bulgarian |
| Published: |
University of Zagreb, Faculty of Agriculture
2019-12-01
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| Series: | Journal of Central European Agriculture |
| Subjects: | |
| Online Access: | https://jcea.agr.hr/articles/773455_Suggesting_the_best_bundle_for_dairy_products_based_on_consumers_purchase_behavior_en.pdf |