Investigating customers’ continuous trust towards mobile banking apps
Abstract Gaining continuous trust from mobile banking customers is a critical step in retaining customers for their usage of the provided services. The current study aims to investigate how customers’ continuous trust is formed at the continuous-use stage. Online survey responses from 450 frequent m...
Main Authors: | Maohao Che, Sze Yee Ashley Say, Han Yu, Qingji Zhou, Jared Shu, Wen Sun, Xi Luo, Hong Xu |
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Format: | Article |
Language: | English |
Published: |
Springer Nature
2023-12-01
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Series: | Humanities & Social Sciences Communications |
Online Access: | https://doi.org/10.1057/s41599-023-02483-3 |
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