The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations
Italy is one of the world’s major importers of firewood, despite the large amount of Italian eucalyptus plantations that could satisfy part of the country’s internal demand. The demand is critical for farmers to understand developing market dynamics and people’s willingness to buy a product is relat...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-10-01
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| Series: | Agriculture |
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| Online Access: | https://www.mdpi.com/2077-0472/10/11/512 |
| _version_ | 1797549324557615104 |
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| author | Nadia Palmieri Alessandro Suardi Francesco Latterini Luigi Pari |
| author_facet | Nadia Palmieri Alessandro Suardi Francesco Latterini Luigi Pari |
| author_sort | Nadia Palmieri |
| collection | DOAJ |
| description | Italy is one of the world’s major importers of firewood, despite the large amount of Italian eucalyptus plantations that could satisfy part of the country’s internal demand. The demand is critical for farmers to understand developing market dynamics and people’s willingness to buy a product is related to several parameters, including different supply methods. This study aimed to analyse the willingness to consume domestic eucalyptus firewood, and the related motivations of consumers considering the preferred supply method. Data was collected through a web-survey and analysed applying a multilevel regression. In general, the sample showed that attention is paid to both the type of wood and its origin, and that there is a preference for loose firewood as a supply method. Our findings suggest that factors such as age, experience, and familiarity with a product, the supply method, attitude towards novelty, provenience, and energetic density of firewood have an important role in shaping individual inclination towards consuming domestic eucalyptus firewood. This implies that the owners of eucalyptus plantations should target mostly young and detail-oriented consumers, and should also try to clearly give information regarding the origin of the product and its technical characteristics. |
| first_indexed | 2024-03-10T15:13:04Z |
| format | Article |
| id | doaj.art-8b3503da48b645aaae602f38fe3fd000 |
| institution | Directory Open Access Journal |
| issn | 2077-0472 |
| language | English |
| last_indexed | 2024-03-10T15:13:04Z |
| publishDate | 2020-10-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Agriculture |
| spelling | doaj.art-8b3503da48b645aaae602f38fe3fd0002023-11-20T19:12:32ZengMDPI AGAgriculture2077-04722020-10-01101151210.3390/agriculture10110512The Eucalyptus Firewood: Understanding Consumers’ Behaviour and MotivationsNadia Palmieri0Alessandro Suardi1Francesco Latterini2Luigi Pari3CREA Research Centre for Engineering and Agro-Food Processing, Via della Pascolare, 16, Monterotondo, 00015 Rome, ItalyCREA Research Centre for Engineering and Agro-Food Processing, Via della Pascolare, 16, Monterotondo, 00015 Rome, ItalyCREA Research Centre for Engineering and Agro-Food Processing, Via della Pascolare, 16, Monterotondo, 00015 Rome, ItalyCREA Research Centre for Engineering and Agro-Food Processing, Via della Pascolare, 16, Monterotondo, 00015 Rome, ItalyItaly is one of the world’s major importers of firewood, despite the large amount of Italian eucalyptus plantations that could satisfy part of the country’s internal demand. The demand is critical for farmers to understand developing market dynamics and people’s willingness to buy a product is related to several parameters, including different supply methods. This study aimed to analyse the willingness to consume domestic eucalyptus firewood, and the related motivations of consumers considering the preferred supply method. Data was collected through a web-survey and analysed applying a multilevel regression. In general, the sample showed that attention is paid to both the type of wood and its origin, and that there is a preference for loose firewood as a supply method. Our findings suggest that factors such as age, experience, and familiarity with a product, the supply method, attitude towards novelty, provenience, and energetic density of firewood have an important role in shaping individual inclination towards consuming domestic eucalyptus firewood. This implies that the owners of eucalyptus plantations should target mostly young and detail-oriented consumers, and should also try to clearly give information regarding the origin of the product and its technical characteristics.https://www.mdpi.com/2077-0472/10/11/512consumer choiceseucalyptusfirewoodItalymultilevel logistic regression modelwillingness to consume |
| spellingShingle | Nadia Palmieri Alessandro Suardi Francesco Latterini Luigi Pari The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations Agriculture consumer choices eucalyptus firewood Italy multilevel logistic regression model willingness to consume |
| title | The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations |
| title_full | The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations |
| title_fullStr | The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations |
| title_full_unstemmed | The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations |
| title_short | The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations |
| title_sort | eucalyptus firewood understanding consumers behaviour and motivations |
| topic | consumer choices eucalyptus firewood Italy multilevel logistic regression model willingness to consume |
| url | https://www.mdpi.com/2077-0472/10/11/512 |
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