Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain
This study summarizes key informants’ assessments of the repercussions of the European convergence in Advertising and Public Relations degrees in Spain. Academics’ opinions about the development of degree curricula are gathered through focused interviews; noting changes to educational offerings; the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad CEU San Pablo
2016-11-01
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| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | http://dspace.ceu.es/bitstream/10637/8248/2/Revision_LopezSerna_et_al_Doxa_2016_en.pdf |
| _version_ | 1819029132949848064 |
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| author | Sonia López Berna Natalia Papí Gálvez Marta Martín Llaguno |
| author_facet | Sonia López Berna Natalia Papí Gálvez Marta Martín Llaguno |
| author_sort | Sonia López Berna |
| collection | DOAJ |
| description | This study summarizes key informants’ assessments of the repercussions of the European convergence in Advertising and Public Relations degrees in Spain. Academics’ opinions about the development of degree curricula are gathered through focused interviews; noting changes to educational offerings; the relationship between universities and the business sector or the interest of the academy in the study of the profession. The results highlight the specificity of the degree as opposed to the generality of the bachelor degree as the most significant change. The selection of subjects at public universities has been conditioned by teaching staff. The convergence process has not encouraged the study of professional profiles and the relationship between the university and the professional sector is still inadequate. |
| first_indexed | 2024-12-21T06:09:24Z |
| format | Article |
| id | doaj.art-8b42b818d6c34caa9979a7bb09981022 |
| institution | Directory Open Access Journal |
| issn | 1696-019X 2386-3978 |
| language | English |
| last_indexed | 2024-12-21T06:09:24Z |
| publishDate | 2016-11-01 |
| publisher | Universidad CEU San Pablo |
| record_format | Article |
| series | Doxa Comunicación |
| spelling | doaj.art-8b42b818d6c34caa9979a7bb099810222022-12-21T19:13:34ZengUniversidad CEU San PabloDoxa Comunicación1696-019X2386-39782016-11-0123124Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in SpainSonia López Berna0Natalia Papí Gálvez1Marta Martín Llaguno2Universidad de Alicante Universidad de AlicanteUniversidad de AlicanteThis study summarizes key informants’ assessments of the repercussions of the European convergence in Advertising and Public Relations degrees in Spain. Academics’ opinions about the development of degree curricula are gathered through focused interviews; noting changes to educational offerings; the relationship between universities and the business sector or the interest of the academy in the study of the profession. The results highlight the specificity of the degree as opposed to the generality of the bachelor degree as the most significant change. The selection of subjects at public universities has been conditioned by teaching staff. The convergence process has not encouraged the study of professional profiles and the relationship between the university and the professional sector is still inadequate.http://dspace.ceu.es/bitstream/10637/8248/2/Revision_LopezSerna_et_al_Doxa_2016_en.pdfHigher educationadvertisingpublic relationsEuropean convergenceprofessional profiles |
| spellingShingle | Sonia López Berna Natalia Papí Gálvez Marta Martín Llaguno Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain Doxa Comunicación Higher education advertising public relations European convergence professional profiles |
| title | Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain |
| title_full | Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain |
| title_fullStr | Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain |
| title_full_unstemmed | Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain |
| title_short | Revision of university degrees: evaluation of the European convergence in Advertising and Public Relations degrees in Spain |
| title_sort | revision of university degrees evaluation of the european convergence in advertising and public relations degrees in spain |
| topic | Higher education advertising public relations European convergence professional profiles |
| url | http://dspace.ceu.es/bitstream/10637/8248/2/Revision_LopezSerna_et_al_Doxa_2016_en.pdf |
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