Quality disclosure strategies for small business enterprises under consumer loss aversion

Quality disclosure strategies for small business enterprises under consumer loss aversion

In this paper, we focus on small business enterprises (SBEs) that usually have low market power but can rely on retailers to transact sales and gain the ability to disclose quality information. Moreover, consumer loss aversion (CLA) is pronounced when buying from SBEs that have yet to develop a stro...

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Bibliographic Details
Main Authors: Danli Yao, Simai He, Meng Zheng
Format: Article
Language:English
Published: KeAi Communications Co., Ltd. 2024-03-01
Series:Journal of Management Science and Engineering
Subjects:
Quality disclosure
Consumer loss aversion
Competition
Game theory
Online Access:http://www.sciencedirect.com/science/article/pii/S2096232023000598

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